Hello!
Can someone please explain to me in layman's terms what repeating instances & non-repeating instances are?
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The instances attribution model applies to eVars with non-hit expiries.
To first explain this, I need to show how an eVar with a non-hit expiry works, let's say we are capturing an internal campaign into eVar1, and the expiry is set to "visit"
Let's say you create a segment that looks like:
HIT [
eVar1 equals X
]
So now let's look at the definitions:
The instances attribution model applies to eVars with non-hit expiries.
To first explain this, I need to show how an eVar with a non-hit expiry works, let's say we are capturing an internal campaign into eVar1, and the expiry is set to "visit"
Let's say you create a segment that looks like:
HIT [
eVar1 equals X
]
So now let's look at the definitions:
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