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SOLVED

How to tell how many people who downloaded something then filled out a form?

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Level 1

I want to build something that shows me of the people who downloaded something off the site converted by filling out a form.

Thanks!

1 Accepted Solution

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Correct answer by
Level 8
Level 8

You may use "sequential segment", at Visitor Level,

Download Link exists, (or contains any keywords you want)

THEN

Form Launch (could be event as well) exists

THEN

Form Complete (could be event as well) exists

Use unique visitors as metrics.

the passport is: download link is tracked, the fill form action is tracked.

View solution in original post

6 Replies

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Employee

Hi,

You have the ability to track download links. I've linked some documentation on how this is implemented.

Configuring Link Tracking for Adobe Analytics

If that is configured you can then create a segment of people that filled out the form and clicked the download link.

Thanks,

Steven Hofheins | Adobe Support

Avatar

Correct answer by
Level 8
Level 8

You may use "sequential segment", at Visitor Level,

Download Link exists, (or contains any keywords you want)

THEN

Form Launch (could be event as well) exists

THEN

Form Complete (could be event as well) exists

Use unique visitors as metrics.

the passport is: download link is tracked, the fill form action is tracked.

Avatar

Community Advisor

An addition to H_L's suggestion, you may also want to use the Fallout visualisation in Analysis Workspace where Form Launch will be the first checkpoint and Form Complete the second one.

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Level 1

I reread this today and realized I worked it wrong. I want to see the people who took the action of downloading something and then as a separate action filled out a form. Are interacting with downloads increasing form submissions or are they separate kinds of visitors?

Thanks!

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Community Advisor

I just create 2 separate events:

Form Completion Event

File Download Event

Each triggered separately but since they are events I can then group users/visitors where event 1 or 2 or both are present.

Create segments as needed to understand behaviours.

Good Luck to you.