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SOLVED

How to tell how many people who downloaded something then filled out a form?

elenar64843464
Level 1
Level 1

I want to build something that shows me of the people who downloaded something off the site converted by filling out a form.

Thanks!

1 Accepted Solution
H_L
Correct answer by
Level 8
Level 8

You may use "sequential segment", at Visitor Level,

Download Link exists, (or contains any keywords you want)

THEN

Form Launch (could be event as well) exists

THEN

Form Complete (could be event as well) exists

Use unique visitors as metrics.

the passport is: download link is tracked, the fill form action is tracked.

View solution in original post

6 Replies
stevenh20009827
Employee
Employee

Hi,

You have the ability to track download links. I've linked some documentation on how this is implemented.

Configuring Link Tracking for Adobe Analytics

If that is configured you can then create a segment of people that filled out the form and clicked the download link.

Thanks,

Steven Hofheins | Adobe Support

H_L
Correct answer by
Level 8
Level 8

You may use "sequential segment", at Visitor Level,

Download Link exists, (or contains any keywords you want)

THEN

Form Launch (could be event as well) exists

THEN

Form Complete (could be event as well) exists

Use unique visitors as metrics.

the passport is: download link is tracked, the fill form action is tracked.

View solution in original post

Andrey_Osadchuk
Community Advisor
Community Advisor

An addition to H_L's suggestion, you may also want to use the Fallout visualisation in Analysis Workspace where Form Launch will be the first checkpoint and Form Complete the second one.

elenar64843464
Level 1
Level 1

How do I get "THEN" as an option? Thanks!

elenar64843464
Level 1
Level 1

I reread this today and realized I worked it wrong. I want to see the people who took the action of downloading something and then as a separate action filled out a form. Are interacting with downloads increasing form submissions or are they separate kinds of visitors?

Thanks!

pabloc82923542
Level 9
Level 9

I just create 2 separate events:

Form Completion Event

File Download Event

Each triggered separately but since they are events I can then group users/visitors where event 1 or 2 or both are present.

Create segments as needed to understand behaviours.

Good Luck to you.