how to find the recency and frequency of a customer via Adobe Analytics

[kumararajak]

Dear All,

I would like to pull data on how frequenctly the cusotmer visits the site or their last visit. Can anyone help me on logic or advise the best practice?

Regards,

Kumararaja

[kanikas19907318 · Accepted solution]

Hi Kumararaja,

You may try using the default Visitor Retention reports from Reports & Analytics.These reports help to identify how often visitors return to your site.

Here is a document for more details: Visitor Retention

Hope this helps!

Regards,

Kanika

[kumararajak]

Thanks Kanika.