Expand my Community achievements bar.

Adobe Analytics Champions applications are now OPEN! Applications are open through June 2nd. Click the link to learn more and apply.

How does adobe technically track a return visit?


Level 1

Would love a deep dive on this if at all possible; is this using a cookie? Are there any ramifications to privacy / GDPR legislation, and new browser standards (safari et al) that might prevent the successful identification of a return visit?


I'm sure an article exists on this somewhere but wasn't able to find it. Thank you! 

3 Replies


Community Advisor

Adobe has an entire section on the "Adobe Experience Cloud Identity Service", https://experienceleague.adobe.com/docs/id-service/using/home.html?lang=en, which is how Adobe persistent ID identifies visitors.


Level 2

Create two segments -

1. New Visit - where visit = 1 (equals to 1)
2. Return Visit - where visit is greater than 1

compare the segments (as dimensions) for a given time period using any number of metrics as a report in your workspace.


Level 7

Hi Roser, it includes non-cookied visitors:

Return visits: The number of visits where visit number is greater than 1. The Return Visits report includes non-cookied visitors. -Source: Compare Return Visits and Visit Number greater than 1 (adobe.com)

page footer