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FrancisBrunette
September 7, 2022
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How do I track pdf downloads in Adobe Analytics?!

  • September 7, 2022
  • 2 replies
  • 5602 views

Hi Community,

Q/ I have a dropdown to choose a PDF in multiple languages (30) to download. How can I track the individual metric of each PDF?

Thanks!

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Best answer by Jennifer_Dungan

Adobe's normal "download" functionality is based on checking link clicks that contain known file extensions (i.e. .pdf). However, depending on your implementation, this may not work... if the dropdown triggers the appearance of a link to the correct file, that users can click on... this should be picked up by the default file download tracking...

 

However, IF the dropdown itself is coded, and the selection from the drop down starts a download, you will need to work with your developers to trigger a custom tracking call. Generally, this will use a custom event that you can create a listener for in Adobe Launch, or if you are using the Adobe Data Layer, you should be able to create a rule based on that....

 

Based on your implementation, you will need to determine what information you want to track and create a rule specifically for this (set your variables as you would on any call), and use s.tl beacon, choosing "Download Link" instead of the normal "Custom Link"

 

 

2 replies

Jennifer_Dungan
Community Advisor and Adobe Champion
Jennifer_DunganCommunity Advisor and Adobe ChampionAccepted solution
Community Advisor and Adobe Champion
September 7, 2022

Adobe's normal "download" functionality is based on checking link clicks that contain known file extensions (i.e. .pdf). However, depending on your implementation, this may not work... if the dropdown triggers the appearance of a link to the correct file, that users can click on... this should be picked up by the default file download tracking...

 

However, IF the dropdown itself is coded, and the selection from the drop down starts a download, you will need to work with your developers to trigger a custom tracking call. Generally, this will use a custom event that you can create a listener for in Adobe Launch, or if you are using the Adobe Data Layer, you should be able to create a rule based on that....

 

Based on your implementation, you will need to determine what information you want to track and create a rule specifically for this (set your variables as you would on any call), and use s.tl beacon, choosing "Download Link" instead of the normal "Custom Link"

 

 

    Benjienen
    Community Advisor
    BenjienenCommunity Advisor
    Community Advisor
    September 9, 2022

    Hi Francis,

    The metric that I use is this:

     

    But as Jen has pointed out, some may not be trackable, as an example I have this as the top:

     

     

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