Hi guys,
Few of other team member seems to think that this is the proper way to implement Last / First Touch Channel and Channel Details
But from my understanding, it should always be built against a custom event e.g.
So my questions are:
1. What is the best practice to set up a last touch report? I feel like its weird to calculate last touch report and put it against the attribution credit itself (visit, pageview, hit, etc)
2. If we are using custom events to calculate last touch report, then what are those value output represent? (visit ? hit ? unique visitors ?)
Hope that we can have clarifications on how to set up these sort of reporting as lately there is a lot of appetite to know where do people come from before visiting a certain page but I need to let them know the best practice of reporting it in workspace.
Thank you in advance.
Regards,
Felix