Marketing Channels dimension with metrics using the newly released Attribution models and Attribution IQ. This will replace the Marketing Channels report from Reports & Analytics and the processing rules. You can use Page Views or Visits as a metric - it is just assessing how many page views or visits can be attributed to a particular channel. There are many companies that use page views to measure the success of a landing page (for example). That said, the deeper you can go into the sales funne...

The bottom line is - you should never see this - but organisations need someone who can clean this up.Usually this happens in companies where everyone is an administrator - which is a great strategy for encouraging creativity, but not so great for building an intuitive workspace. Adobe has many tools for administrators to avoid this situation - but it all comes down to a little governance - usually a naming convention for new metrics, and some care in creating projects for specific roles. When u...

Report Builder is not available for the Mac directly - however, I have a Mac and I use the VM Ware version of Excel and Report Builder works well in that environment.