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JohnRog
Level 2
April 15, 2021
Solved

Fallout Visualization

  • April 15, 2021
  • 2 replies
  • 1310 views

How do I create a Fallout visualization when by pages (URLs) are in four different report suites and there is no universal report suite?

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Best answer by yuhuisg

The short answer is: You can't.

The long answer is: You can, sort of, with Excel, but it won't be 100% accurate.

For each Page, get 1) its total Visits, and 2) its Entries where the Referrer is the previous page's URL, e.g. for Page 2, the Referrer would be Page 1's URL. At the end, you should have something like this:

Page 1:

- Total Visits: xxx

- Entries from previous page: 0

Page 2:

- Total Visits: yyy

- Entries from previous page: zzz

...and so on

Then the flow from Page 1 --> Page 2 would be yyy / xxx.

Note: This will definitely not be exactly what you're looking for, because not all users from Page 2 would have been from Page 1. So when you do the flow from Page 2 --> Page 3, that flow % will not be a subset of the Page 1 --> Page 2 flow %.

The best answer is: start tracking your pages in one report suite.

2 replies

Adobe Employee
April 16, 2021

It might not be possible, as far as I know. 

yuhuisg
Community Advisor
yuhuisgCommunity AdvisorAccepted solution
Community Advisor
April 16, 2021

The short answer is: You can't.

The long answer is: You can, sort of, with Excel, but it won't be 100% accurate.

For each Page, get 1) its total Visits, and 2) its Entries where the Referrer is the previous page's URL, e.g. for Page 2, the Referrer would be Page 1's URL. At the end, you should have something like this:

Page 1:

- Total Visits: xxx

- Entries from previous page: 0

Page 2:

- Total Visits: yyy

- Entries from previous page: zzz

...and so on

Then the flow from Page 1 --> Page 2 would be yyy / xxx.

Note: This will definitely not be exactly what you're looking for, because not all users from Page 2 would have been from Page 1. So when you do the flow from Page 2 --> Page 3, that flow % will not be a subset of the Page 1 --> Page 2 flow %.

The best answer is: start tracking your pages in one report suite.