Fallout Visualisation - Breakdown Fallthrough

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Huntp

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Huntp

Huntp

02-02-2021

Hi,

I am trying to find out where traffic is going from Page 1 of my site before reaching Page 2. Through researching I have found the fallout report with the breakdown of fallthrough. In the below screenshot I have created a Fallthrough from page 1 to page 2 while looking at the 'Eventual Path'. I am looking at a 'visit' level rather than 'visitor'.

 

I don't understand how in the first visualisation the traffic reaching the page is 2,063 visits and yet in the fallthrough the total adds up to 1,522. Surely this should be the same number? That way the different in the Eventual Path number and the Next Hit number (not pictured) would be the breakdown of the pages.

Any advice would be greatly appreciated.

 

Fallout.PNG

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yuhuisg

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yuhuisg

yuhuisg

03-02-2021

I believe you had used the "Breakdown fallthrough at this touchpoint" to build your freeform table:

Screenshot 2021-02-04 at 10.37.07 AM.png

As the help bubble indicates, the table shows the next hit after this touchpoint. If you look at your "Fallthrough: Page..." segment's definition, you can also see that there is a sequential segment condition that requires a next hit after Page 2.

So I believe the difference between the 2,063 visits and the 1,522 visits would be those visits that exited your website after reaching Page 2.