Hi,
I'm in the process of setting up VWO on my website and will be using an eVar to push he data to. I'm not 100% sure what the 'Expire After' setting should be in Adobe Analytics. Do I want the data to expire after the visit or to never expire? VWO uses a cookie to make sure that when a user sees a test, when they return they will see the same version of the test. This leads me to believe I should set the 'Expire After' to 'Never'.
However, while doing some testing, I noticed this scenario - I viewed the test to ensure the data was coming in ok, then bought a product after viewing the test. So far so good. The following day I bought several more products without viewing the test but because the eVar still had the original test value associated with it, those conversion were also given credit to the eVar. This is what I'd expect but as the test played no part in conversions on the second day, should it really be getting the credit?
Has anyone else dealt with this situation?
Thanks in advance!