does it require a media optimizer account to create an 'advertising account' under 'advertising analytics'?

[possible_analyt]

Hi, we hold an Adobe Analytics Prime account? However, when trying to create an 'advertising account' under 'advertising analytics' to integrate data from our Google Adwords account, it gave an error -

EXTERNAL_API_ERROR: Unable to create/update AMO search account for imsOrgId = {imsOrgId}@AdobeOrg globalCompanyKey : {companyKey} due to external api error.

Error message returned by AMO search account api = 'MCC account is not supported.'

How to resolve this error?

And there is a reminder saying : REMINDER: The search data you are implementing is summary-level data and the metrics that will be passed in (AMO Impression, Clicks, Cost, Average Position, and Quality Score) cannot be broken down by additional Analytics data.

If so what will be the benefits to integrate search data into AA reporting and analytics?

Thanks

[Waqas_Rafiq · Accepted solution]

Hi there,

Try following these steps: Experience Cloud Help

And also, the benefits are that you will have your external data sources gathered in analytics. which will make it easier to display impressions etc. in adobe workspace, so your dashboard options will be more complete for the end user (think of being able to display impressions for google adwords and next to it your campaign data etc etc etc. ) Since there is no "stitching" of the data you are uploading from Google Adwords to Adobe Analytics, you will never have the ability to use Adobe Analytics data on top of it. Hope it makes sense.

/Waqas

[Waqas_Rafiq]

And think this solves the question:

Important: Google AdWords uses two types of accounts: a) MCC (My Client Center) Account and b) Standard Account. For this integration with Adobe Analytics, you must use a Standard Account login, not an MCC Account login. The reason is that MCC accounts act as an "umbrella" account that can access multiple AdWords accounts with a single login, whereas the Standard account login can access only one AdWords account per login.

[possible_analyt]

Thanks Waqas for the responses. We try to set up using the Google AdWords standard account id but encountered the same error. Please see the screen capture. Wondered what might have gone wrong.

[Waqas_Rafiq]

Based on the error message it looks like you are using the MCC account? Is that true? In case that is true, then that won't work, as it's not supported. Hope that helps.