Direct traffic show entries when filtering paid campa...

[beluks]

Hi!

I was creating a table using a segment from a Flow to select the Home page.

Home entry total is the segment created from the first node in the flow:

I wanted to know which channels those entries were from. But I'm seeing entries from direct traffic under the Paid Campaign which excludes its.

To compare it, I used the visits metric and I'm getting the expected result.

Why is that?

Thanks

[yuhuisg · Accepted solution]

Marketing Channels are not set per visit, but applied at every hit that AA receives. On the other hand, a visit can persist across multiple hits, until there is a 30-minute break or after some other threshold.

I think you're referring to the 6,893 Entries from the "Direct" Marketing Channel for the segment "Marketing Channel = Campaign Source". How is this "Marketing Channel = Campaign Source" segment defined?

[beluks]

Hi, yes, I'm referring to those

The Campaign Source segment is defined like this:

HIT include (Marketing channel = CPC OR TV OR Display OR Email OR Vanity OR Newspaper OR Social: Campaign OR Video OR DIrect Mail OR SMS OR Public Relations OR Affiliate OR Influencer OR Content OR Magazine OR Phone)

[yuhuisg]

Here's what I think is going on: There's a visit like this:

Visit x:

1. Hit 1 --> Channel = Direct, Page = Homepage
2. Hit 2
3. Hit 3
4. Hit 4 --> Channel = Display
5. Hit 5
6. ...

This visit gets included in the segment because of Hit 4. But Entries looks at Hit 1. So since Hit 4 is in this visit where Hit 1's Channel was Direct, then AA reports this visit under Direct channel's Entries.

[beluks]

Hmm I thought Marketing Channel was also based on the first Hit as per Adobe's definition: "Marketing Channels are commonly used to provide insight on how (through which channel) visitors arrive on your site."

[yuhuisg]

@beluks Yes, that's normally the case. But more accurately, Marketing Channels are processed with every hit, not just the first hit of a visit.

[jantzen_b]

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