Difference Between BOUNCE and SINGLE PAGE VISITS

[ho22]

Hi everyone

I need to clarify the difference in criteria between BOUNCE and SINGLE PAGE VISITS metrics in the Dimension component in Adobe Analytics.

According to the Components Guide:

• The BOUNCE metric is defined as "the number of visits that contain exactly one hit." However, it is counted as SINGLE PAGE VISITS if link tracking calls are executed during the visit.
• The SINGLE PAGE VISITS metric is defined as "the number of visits where the page dimension did not change throughout the visit."

So, for example

When examining BOUNCE and SINGLE PAGE VISITS values by date:

1. BOUNCE: Refers to instances where someone landed on a page via an ad or organic link but subsequently left the site without generating any additional hits.
2. SINGLE PAGE VISITS: Refers to instances where, after landing on a page via an ad or organic link, the user reloaded (refreshed) the page, clicked on an external tracking link, but did not navigate to another page within the same site.

If the above hypothesis is correct,

For example, when viewing page: https://www.asics.co.kr/p/AKR_112439316-001

If I click on each color option, the URL changes for each condition. However, since the page itself does not change, I am wondering if this behavior would be recognized as a SINGLE PAGE VISIT in Adobe Analytics.

With this understanding, I would like to confirm whether my interpretation of the criteria for distinguishing BOUNCE and SINGLE PAGE VISITS is accurate.

[heavyLifter]

SINGLE PAGE VISITS  metric counts the number of visits where the Page dimension item contained only a single unique value for the entire visit. If a visitor reloads the page or fires link tracking calls, it still counts as a single page visit.

So in your case, if user clicks on color option and url changes but the value of Page remains same, then in it would be called Single Page Visit.

[FarazHusain]

In Adobe Analytics, Single Page Visits are defined by the condition where the page dimension does not change throughout the visit. However, the definition of what constitutes a "page change" can depend on how your Adobe Analytics implementation is configured.

For the URL (https://www.asics.co.kr/p/AKR_112439316-001) and the described behavior (changing color options):

• If Adobe Analytics is not configured to track the URL changes as separate page views, the visit would likely be classified as a Single Page Visit, since the "page dimension" (as tracked by Analytics) hasn't changed.
• If each color option triggers a tracking event (like a link tracking call) but not a page view, the visit would remain a Single Page Visit but no longer be a bounce.

[bjoern__koth]

Hi @ho22 

yes, one page view during the duration of a session is considered a single page visit.

So far, this is considered a Bounce if no other tracking call is sent.

Should this color change you mention trigger link tracking calls, you still have a Single Page Visit, but not a Bounce anymore.

As alternative to the build-in Bounce metric, you can create a dedicated calculated metric for your "Real Bounce Rate"

[MandyGeorge]

For your example, as long as the page name when you click the different colour options doesn't change, then yes, your understanding is correct. It doesn't matter how someone gets to the site, but what they do once on your site is what determines whether it is a single page visit, a bounce, or a regular visit.

A SINGLE PAGE VISIT is based on the page name dimension. You could land on a page and click on a hundred different options, and if the page name dimension stays the same, it's still considered a single page visit. 

A BOUNCE is based on the hits/server calls. Landing on the page is one hit. Clicking on the colour option is a second one. So once that second call fires, it ceases to be a bounce, but it can still be a single page visit.

All bounce are single page visits, but not all single page visits are bounces. 

[Jennifer_Dungan]

I think everyone here covered Single Page Visits really well, I just want to add one thing to the Bounce definition.

Bounce as has been mentioned, looks at only a single hit...  if your site has multiple server calls on a page (i.e. the page view, tracking on "opt-in" shown / "opt-in" decision made, overlay shown, etc) if the user comes in to one page, and then leaves... they will not be counted as a bounce... since multiple hits were received on that one page....

Single Page Visits looks at pages, but not necessarily repeats of the same page, while Bounces looks at hits, and multiple hits on a page will prevent a bounce from being recorded....

If you really want to get fancy, you could create a segment for:

HIT

    Reloads exists

And pair it with your Single Page Visits to see how many of those were reloads of the same page.