Data Dictionary

[laura_fu]

Hi, I am new to Adobe Analytics. With so many metrics and terminologies in web analytics, is there a data dictionary or definitions booklet? E.g. Visits, UVs, Bounce Rate and how each calculations work. A more detailed of this kind would be preferred, if not simple would be fine. Thanks

[TanmayMathur · Accepted solution]

Hi There! 

Thanks for reaching out to the community.

For metrics you could just check out to this documentation and explore all the information present - https://marketing.adobe.com/resources/help/en_US/reference/metrics.html

Additionally since you are new, search the Adobe's help documentation for any information you need. You could also post queries here like you just did or reach out to our twitter channel @AdobeExpCare

Thanks,

TM

[warrensander]

Besides the Adobe documentation sited above also for general adobe analytics help there are 3 good books available go to amazon and search for adobe analytics.

The quick-reference might be good to start with as it has good explanations of the general variables etc. The other books are more involved but are getting a outdated because Adobe has moved ahead a lot since those were written.