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SOLVED

Customer Loyalty

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Level 1

In the customer loyalty report, what is the look back window for returning and loyal customers?  A return customer is 2 orders and loyal customers 3+, but how far back does that metric look?  Is it since we started using Omniture?

1 Accepted Solution

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Correct answer by
Employee Advisor

As far back as we have data on that visitor. How far back that actually is in practicality depends on how frequently a visitor clears their browser cookies.

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Correct answer by
Employee Advisor

As far back as we have data on that visitor. How far back that actually is in practicality depends on how frequently a visitor clears their browser cookies.