Non-stitched profile data set records - Customer Journey Analytics

[jlasso71]

Hi there,

I have an AEP profile dataset with some million CRM records being connected to CJA. Most of profiles do not have events tied to the CRM ID, so we cannot view them in Analysis Workspace (as Adobe FAQ explains). However, the client needs to analyze all the customer records in CJA no matter they have had an event.

In order to solve this, we generated one "fake event" per customer and the solution worked. The problem of this solution is that we need to ingest some million fake records monthly to analyze CRM data with a (monthly) time window, which is not recommendable from both licensing and data cleansing perspective.

What would be the best fit approach to circumvent this limitation? 

Thanks in advance,

[FarazHusain]

Hey @jlasso71 Events basically corresponds to hits in CJA. CJA is primarily built to work on event datasets, so if you only have a profile dataset, I would also recommend ingesting fake events such that these records are visible in CJA reports. 

As far as I know, CJA is currently not designed to work solely on profile data sets. Maybe this could be raised as a feature request, but at the moment, you have to prepare the event data sets against the CRM ID; that's the only way, as per my knowledge.