Expand my Community achievements bar.

Join us January 15th for an AMA with Champion Achaia Walton, who will be talking about her article on Event-Based Reporting and Measuring Content Groups!
SOLVED

Customer Loyalty

Avatar

Level 1

In the customer loyalty report, what is the look back window for returning and loyal customers?  A return customer is 2 orders and loyal customers 3+, but how far back does that metric look?  Is it since we started using Omniture?

1 Accepted Solution

Avatar

Correct answer by
Employee Advisor

As far back as we have data on that visitor. How far back that actually is in practicality depends on how frequently a visitor clears their browser cookies.

View solution in original post

1 Reply

Avatar

Correct answer by
Employee Advisor

As far back as we have data on that visitor. How far back that actually is in practicality depends on how frequently a visitor clears their browser cookies.