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Creating bounce rate in cja

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Adobe Champion

Hi There!

 

Does anyone have any tips on creating a bounce rate in CJA? (or any of the other OOB metrics)

5 Replies

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Community Advisor and Adobe Champion

Hi Deb!

 

Maybe something like:

 

Jennifer_Dungan_1-1740088053116.png

 

 

 

I am not sure if this fully covers all the logic, but it might be a start... but essentially excluding sessions that have a page view followed by a page view? In theory, this should be a single page visit?

 

Unless your definition of "Bounce" is any server call, then maybe you make it more generic by excluding any event followed by another event?

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Level 9

Hi @debwilliam ,

You can do this using Derived Fields.

In CJA the Entries is defined as Session Starts and Exits is defined as Session Ends. So to get Bounces you need to get all the events where Session Starts and Session End happened on the same event. Adobe provides a pre-defined derived fields template for calculating Bounces which has configuration as below,

Harveer_SinghGi1_1-1740108290913.png

Once you have the bounces using above logic you can divide it by Session Starts to get the Bounce Rate.

Adobe provides derived field templates for some more commonly used metrics which you can utilize. If you don't find a template then using the available function you can create majority of the metrics.

Cheers!

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Community Advisor and Adobe Champion

Ah, I wasn't sure if the session starts/ends was on the same tracking request.. that is good to know. I saw that in the sandbox, and was tempted to use it.

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Community Advisor

Hi @Harveer_SinghGi1  - the bounce template that CJA provides would match AA's bounce rate (a single hit/event visit).  In CJA (and AA) we typically prefer to use a different threshold for bounces. 

I've created calculated metrics for sessions that contain < 2 page view events (event type = page).  But we've also used logic to exclude engagement events even if there's only one page view.  With any of these you'd need to create filters similar to Jen's, and then a calculated metric that is shared with everyone.

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Level 9

@Josh__Stephens exactly the point is what's the definition of bounce for you. So, depending upon what you treat as bounces you can create metrics as below,

  • if bounces are visits with only 1 event (page view or click event), then Adobe's template for bounces is what you can use
  • If bounces are visits with only 1 page view (similar to single page visits in AA), then you can create a calculated metric by returning visits with a segment like below,
    SESSIONS [ Page Views = 1 ]
  • If bounces are visits with a certain number of hits or page views then a calculated metric can be created by returning visits with a segment similar to what you have suggested.

Cheers!