Adobe Analytics

VirginieRe2 · 11/5/25

On our site, we have a prop (c5) for the entry page type (eg 'product page', 'search', 'home' etc..) and an evar (v5) collected at the same time. Evar5 expires on visit.

1. When I bring the prop (c5) as a row and the conversion rate as a metric, I am seeing some results which seem to make sense.

However, even if the numbers make sense-ish, my understanding is that the report is invalid as a conversion rate is a visit context metric, it could not be applied to a hit context (like a prop). Is that correct?

2. This brings my second question. If I use evar5 (allocation most recent: last / expire: after visit / enable merchandising : disabled) as a row, and bring in conversion rate as a metric, I am also getting some conversion rate data. My understanding is that this report would also be invalid because evar5 has enable merchandising set to disabled, therefore there is no way for Adobe to tie orders back to that specific entry page.

3. If I bring my evar5 (entry page type) as a row in a freeform table with page views as a metric, what is the report saying to me?
If I have a row that has "homepage" for evar5 (entry page type) and 1000 page views, is that saying that the homepage as an entry page had 1000 page views? OR that altogether there were 1000 page views generated when users started with the homepage (the 1000 page views would include all types of pages)

Thank you!

Jennifer_Dungan · 11/5/25

I'm trying to follow your usage so that I can better help you...

First off, how are you tracking your Prop5 and eVar5? While there is an "Entry Prop5" (which shows you the first value captured by the prop within a visit), Prop5 itself would not be an "Entry Page Type" on its own (unless you have some logic to only set once per visit).

It seems far more likely that Prop5 and eVar5 are just "Page Type" and are tracking on each page in your site, and you are using the "Entry" value to get your entry page type (which won't work for your eVar).

Next, I am not sure what kind of conversion rate you are trying to calculate? Are you trying to get something like:

"Orders / Visits that start on page type "product page" (or insert page type of your choice)"

Until I understand better your implementation, and what you are trying to do, I really can't provide detailed context to your questions....

Help me to help you.