Conversion is getting credited to Organic Traffic

[NitinCT]

Hello Experts,

When i am running my Marketing Channel Report against Unique Visitors[Segment: Where campaign code exist), I see that my traffic is being shown under Organic as well.

Why could that happen? Could you please help me understand? I have already checked my Marketing Channel Processing Rules and for Organic traffic i have pretty standard.

Thanks,

Nitin

[yuhuisg]

@NitinCT What happens when you use Visits as your metric, instead of Unique Visitors?

[NitinCT]

Hello Yuhuisg, Here is the screenshot:

[yuhuisg · Accepted solution]

@NitinCT , I believe what is happening has to do with how Marketing Channels and Tracking Codes work.

Marketing Channels are evaluated and applied when every hit is received by AA. On the other hand, Tracking Codes are set when AA first receives a hit with that code, and then remembers it for the visitor for up to the Tracking Code's expiry (default is a "Week").

Your segment based on Tracking Code includes those visitors who have ever been to your website via a tracking code. But also, some of those same visitors could have come to your website through other means, e.g. Referrals, Organic Search, etc.

So that's why you see Organic in your report (together with other Marketing Channels). That's also why AA discourages you from reporting Marketing Channels with Tracking Codes, because you're dealing with different expiries, which makes interpreting the results more challenging.

[NitinCT]

Thank you for such a detailed explanation, Could you please tell me against what should i run the tracking code report and if my customer wants to run a report using marketing channel, what will be the best metric to use against if not Tracking code.

[yuhuisg]

@NitinCT you should use "Marketing Channel Detail" instead of Tracking Code. Hopefully, in your Marketing Channel Processing Rules, you've setup the Paid channels to set their Marketing Channel Detail values to the tracking codes of those hits.