Click Through Rate HELP??!!

[jharvey123213]

Still very new to this CTR thing... can someone tell me if 0.304% is a good CTR?  Please and thank you!!

[brian_au · Accepted solution]

Hi,

That is very difficult to answer without a better sense of a wide variety of factors (quantity & quality of the impressions, content placement properties, marketing/advertising channel in question, specific content in question, etc.). I would recommend relying on past campaigns or similar content performance to evaluate as best as possible like for like periods specific to your company.

Best,

Brian