How to get clicks on a banner on a specific page?

Question

I am trying to see clicks on banners OFF a certain page.

On our site, we've had a problem with page name and have had to rely on a Hit Based evar to capture the title of the page (unique title).
Our site comes in multiple languages so we have different page titles for the same page.
Page title is captured in evar1

Each time a banner is clicked off a page, we set evar20 (our campaign tracking code) with the name of the banner and we also trigger an event ("banner_clicked") with name event 50.

So I have created a HIT container segment where evar1 = titleABC_inEnglish or titleABC_inSpanish etc... in order to isolate the specific pages I want to analyze.

I created a free form table, added this segment at the top, with event50 as a metric (to capture clicks on the banners).
Then I added evar20 as rows in the table.

I thought I would only see the tracking codes (evar20) that were clicked off the pages isolated in the segment.
But no, I am seeing all kinds of values for evar20, many of which I know where not banners on the page I am interested in.

How can that be?

Josh Stephens · Answer

Hi @virginiere2 does eVar20 have persistence? If so, you may be seeing values that have persisted and were not necessarily set on the event 50. You can click the gear icon for event 50 and modify the attribution model to Same Touch. This will only give attribution to eVar20 values that were set on the same hit as event 50.
Is eVar1 captured on the same event? If not, you'll likely need to use sequential segmentation as well.

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