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Claravine Campaign URL Builder

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Hello!

 

I'm using Claravine to generate tracking codes for Campaign URL Builder. How do I effectively integrate and implement these Claravine-generated tracking codes with Adobe Analytics to ensure accurate data capture?

I would appreciate the help.

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Community Advisor

Hi @Abhishek_10 

I have not used Claravine myself, but basically what you will have to do is

  • set the Adobe Analytics "campaign" attribute when you encounter the Claravine-specific URL query parameter or parameters.
    • important: should Claravine create multiple parameters, make sure to concatenate their values in the "campaign" dimension e.g.
      s.campaign = "param1|value1,param2|value2,..."
      whatever makes most sense. Just be cautious when it comes to the delimiter
  • make sure to send the campaign only once e.g. by using the getValOnce extension to not inflate the campaign click-throughs metric (check the examples on the linked page)
Cheers from Switzerland!