I'm using Claravine to generate tracking codes for Campaign URL Builder. How do I effectively integrate and implement these Claravine-generated tracking codes with Adobe Analytics to ensure accurate data capture?
I would appreciate the help.
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I have not used Claravine myself, but basically what you will have to do is
set the Adobe Analytics "campaign" attribute when you encounter the Claravine-specific URL query parameter or parameters.
important: should Claravine create multiple parameters, make sure to concatenate their values in the "campaign" dimension e.g.
s.campaign ="param1|value1,param2|value2,..."
whatever makes most sense. Just be cautious when it comes to the delimiter
make sure to send the campaign only once e.g. by using the getValOnce extension to not inflate the campaign click-throughs metric (check the examples on the linked page)