Channel Type

[SauravKh]

Hi All,

When I breakdown Paid search by" Channel Type" in workspace , i get "Paid Search - Unbranded" and "Paid Search - Branded". 

What are these? As per my understanding, PS-Branded are the ones where users land via product details and if user land via rando, search it falls under unbranded .

But how is it calculated via adobe analytics , is there any criteria? 

Is this something normal ?

Regards,

Saurav. 

[bjoern__koth]

Hi @SauravKh 

not sure I fully understand what you mean with "Channel Type".

Do you see this as out of the box dimension in Analysis Workspace?

"Marketing Channel" and "Marketing Channel Detail" would be typical dimensions, but "Channel Type" I have never come across.

Could it be a prop or eVar your developers have set up?

Cheers

[Krishna_Musku]

As @bjoern__koth mentioned, I know Marketing Channel and Marketing Channel Detail. I don't think 'Channel Type' you mentioned is the ootb dimension. It might be an evar or prop setup. Can you confirm?