Hi All,
When I breakdown Paid search by" Channel Type" in workspace , i get "Paid Search - Unbranded" and "Paid Search - Branded".
What are these? As per my understanding, PS-Branded are the ones where users land via product details and if user land via rando, search it falls under unbranded .
But how is it calculated via adobe analytics , is there any criteria?
Is this something normal ?
Regards,
Saurav.