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SauravKh
September 11, 2024
Solved

Channel Type

  • September 11, 2024
  • 3 replies
  • 686 views

Hi All,

When I breakdown Paid search by" Channel Type" in workspace , i get "Paid Search - Unbranded" and "Paid Search - Branded". 

What are these? As per my understanding, PS-Branded are the ones where users land via product details and if user land via rando, search it falls under unbranded .

 

But how is it calculated via adobe analytics , is there any criteria? 

Is this something normal ?

 

Regards,

Saurav. 

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Best answer by SauravKh

It is resolved ,This is from our org developer and its a custom one. Thank you for all the support .

3 replies

bjoern__koth
Community Advisor and Adobe Champion
bjoern__kothCommunity Advisor and Adobe Champion
Community Advisor and Adobe Champion
September 11, 2024

Hi @sauravkh 

not sure I fully understand what you mean with "Channel Type".

Do you see this as out of the box dimension in Analysis Workspace?

"Marketing Channel" and "Marketing Channel Detail" would be typical dimensions, but "Channel Type" I have never come across.

 

Could it be a prop or eVar your developers have set up?

 

Cheers

 

Cheers from Switzerland!
Krishna_Musku
Community Advisor
Krishna_MuskuCommunity Advisor
Community Advisor
September 11, 2024

As @bjoern__koth mentioned, I know Marketing Channel and Marketing Channel Detail. I don't think 'Channel Type' you mentioned is the ootb dimension. It might be an evar or prop setup. Can you confirm?

    S
    SauravKhAuthorAccepted solution
    September 19, 2024

    It is resolved ,This is from our org developer and its a custom one. Thank you for all the support .

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