Bounce Rate Question

[Advance_Analyti]

What does it may mean when i am able to see bounce rate (which is not zero) for my non landing pages. I can see bounce rate for all of my pages and most of them are not landing pages where users can land directly.

[Urs_Boller]

there are a lot of reasons why you get a bounce rate. but first, lets look at the technique: the bounce rate is calculated "bounces : entries", see here: Bounce Rate

here are some reasons why users might come directly to pages which you describe as "non-landing-pages":

- user found a way to access directly either by search engines

- someone posted a link somewhere or sent email to friends

- visit "timed out" (30 mins) because user left computer for a moment, then came back to make one hit (reload?) and disappear...

I suggest you have a look at

a) how many entries/exits do you have on those pages?

b) where did they come from (referrer, previous pagename,...)

c) did the have another visit on the same day?

just a few ideas ...

[Advance_Analyti]

Thank you. The website is an authenticated one so when i say non landing pages, it means that you can't reach certain pages without login actions and pages. I will do have a look at where did they come from (referrer, previous pagename,...) and see if it gives me any thing.

[Andrey_Osadchuk · Accepted solution]

Following ursboller's reply, pay attention to when the site authenticated session expires. It may be the case that while AA visit expires, the auth-session remains active. The visitors open the page (via bookmarks, page reload, ...) and then leave. This may be one of the possible scenarios you are observing.