Expand my Community achievements bar.

Join us for the next Community Q&A Coffee Break on Tuesday April 23, 2024 with Eric Matisoff, Principal Evangelist, Analytics & Data Science, who will join us to discuss all the big news and announcements from Summit 2024!
SOLVED

Bounce Rate by Referrer?

Avatar

Level 8
Level 8

Is it reasonable choose the Referrer as the dimension and bounce rate as the metric?

There are 2 types of referrer in our site,

1. Adobe Default one

2. prop, which is tracking any of the previous page URL by "clicking", e.g. Google, Youtube, Internal Site URLs.

 

According to the definition of "Bounce", is it reasonable to apply "bounce rate" or "bouce" to any of the Referrer? or Referrer Type?

 

Thank you.

1 Accepted Solution

Avatar

Correct answer by
Community Advisor

Sure, if the referrer is important to you, then you might want to report on the bounce rate from that referrer.

But the results may not be actionable, because you can't control the referrers that your users use to reach your website. Maybe you would be able to determine which ones appear to be sending some kind of quality traffic (based on low bounce rate), and then maybe work out some campaigns with them.

View solution in original post

1 Reply

Avatar

Correct answer by
Community Advisor

Sure, if the referrer is important to you, then you might want to report on the bounce rate from that referrer.

But the results may not be actionable, because you can't control the referrers that your users use to reach your website. Maybe you would be able to determine which ones appear to be sending some kind of quality traffic (based on low bounce rate), and then maybe work out some campaigns with them.