Applying success events in search engine report

[alev1]

When looking at the search engine reports for organic and paid traffic, if I apply a success event metric, e.g. registrations, what exactly does this figure tell me?

How is it calculated? And what do the "Unspecified" line mean in this reports? As I understood it, it is similar to the "Nones" in other reports, which means that I should neglect it. But I did a test registration and I believe that it subsumed my registration under "unspecified" instead of the respective search engine. How's that possible?

The thing is that in the search engine reports if I sum the figures for the natural search engninges and those of the paid search engines, these added totals are not the same as the totals below the line in each report. 

[TanmayMathur · Accepted solution]

Hi,

For the "unspecified" in browser reports, head over to this article - https://marketing.adobe.com/resources/help/kb/en_US/analytics/kb/none-unspecified-and-unknown.html

The sum of individual line items would not be equal to the total because the total is de-duplicated, this is explained over here - https://marketing.adobe.com/resources/help/kb/en_US/analytics/kb/sum-line-items-different-from-total...

I hope this answers your questions.

Regards,

TM

[alev1]

I did a test regstration and by applying an User Agent breakdown I can identify my user and my behaviour. And I found out that my registration is subsumed under "Unspecified", whereas the other actions are subsumed under the correct item in the line. How can that be?