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Adobe Analytics with Web Beacons/Trail Beams

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We are currently doing a web cookie analysis and were wondering if Adobe Analytics uses/captures Web Beacons or Trail Beams?  If Adobe does use them, how and what do they capture.

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Correct answer by
Level 8

Hi Erik,

Adobe analytics does indeed use a web beacon for tracking.

Here's some documentation on it: http://microsite.omniture.com/t2/help/en_US/reference/image_request.html

Hope that answers your question.

Feel free to revert in case of further queries.

Regards

Rahul

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1 Reply

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Correct answer by
Level 8

Hi Erik,

Adobe analytics does indeed use a web beacon for tracking.

Here's some documentation on it: http://microsite.omniture.com/t2/help/en_US/reference/image_request.html

Hope that answers your question.

Feel free to revert in case of further queries.

Regards

Rahul