I bet values like 'none', 'other' and 'unspecified' got asked about a lot, in fact, there are even dedicated blog posts to explains that. As a heavy SC user, I understand what they means, and i can understand why these values can be confusing. My suggestion is to have a default option to hide the 'none' value. This is actually one of the common request from my users.
For example, the campaign report.
If user add 'click-through' and 'Visit' as a metric, it is ok to show none.
But if user only adds 'Visit' as a metric, let's hide the 'none' value.
I don't really have a best solution, everyone, please help chime in if you think values like 'none' are confusing to average users.