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Negation operator needed in Discover segment builder

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Level 9

11-02-2010

We are often held back from needed segment analysis by the fact that we cannot build segments out of people who have NOT done things.

 

For example, I want a segment for people who's page views have NEVER included "Sports" to compare their behavior with Sports fans. Or people who have never made a purchase, or never came to us from Google. The list goes on and on.

 

We have Equals, Contains, Contains All of, Contains at least one of, and unspecified.

 

In addition we need to have "Not Equals" and "Does NOT Contain"

3 Comments

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Level 10

11-02-2010

Agreed!  One addition to this.  I often want to create a "converse" segment which is the opposite of the current segment I am looking at.   For example, if I am looking at a segment of 1st Time Visitors, I might like to contrast that with all Non-1st Time Visitors.  Unfortunately, that takes a lot of extra work.  It would be great if there were an easy way to "create opposite of the current segment."  Not sure how feasible that is...just an idea...

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Level 1

08-04-2010

DIscover 2.9 - Just released today - includes new rule operators for segmentation. New operators includes the following: Equals Does Not Equal Contains Contains All Of Contains One Of Does Not Contain Is Null Is Not Null Starts With Does Not Start With Ends With Does Not End With