Ability to Add Calculated Metrics to Success Event Conversion Funnels

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adamgreco0

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adamgreco0

adamgreco0

12-02-2010

Currently, you cannot add Calcualted Metrics to Conversion Funnels and there are times when this is needed (i.e. Cart Adds-Cart Removes).

11 Comments (11 New)
11 Comments

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katyn15

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katyn15

katyn15

09-01-2013

I was really annoyed when I realized my calculated metrics were not available! No brainer!

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ericmatisoff1

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ericmatisoff1

ericmatisoff1

21-06-2013

Completely agreed. Seems like a simple request

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ericmatisoff1

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ericmatisoff1

ericmatisoff1

02-10-2014

Similar request here: http://ideas.omniture.com/t5/Idea-Exchange-for-Adobe/Ability-to-Add-Calculated-Metrics-to- Success-Event-Conversion/idi-p/149

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ericmatisoff1

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ericmatisoff1

ericmatisoff1

02-10-2014

Completely agreed. This is very much needed. Seems like a simple request

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danm84141867

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danm84141867

danm84141867

02-10-2014

Please.

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br1an90455

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br1an90455

br1an90455

02-10-2014

Please add the functionality to allow custom metrics in a funnel report!  This would be very useful!

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contentteam6

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contentteam6

contentteam6

02-10-2014

YES YES YES YES YES.

 

Could not belive that they were MISSING when I tried to create a funnel. Had to go back to the product and dev teams to request that they fire a NEW event in addition to the two I was going to add together and use in a funnel. Was frustrating and made me feel like a bad analytst that I couldn't deliver the beautiful funnel I'd promised. Smiley Happy

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br1an90455

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br1an90455

br1an90455

02-10-2014

Please add the functionality to allow custom metrics in a funnel report!  This would be very useful!

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benjamingaines2

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benjamingaines2

benjamingaines2

02-10-2014

Based on the number of votes and comments, I'm definitely going to ask our engineering team why this isn't possible and how hard it would be to get it done. Thanks, everyone. Keep submitting/voting/commenting! 

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benjamingaines2

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benjamingaines2

benjamingaines2

02-10-2014

One question, actually: Which calculated metrics were you hoping to include in a conversion funnel? And where in the funnel were you hoping to add them? 

 

This might be simplistic, but I think of conversion funnels as a series of discrete events that mark progress from acqusition (top of the funnel) to conversion (buttom of the funnel). Most common calculated metrics are usually rates/ratios (AOV, Conversion Rate, Time Spent per Visitor, etc.). So it seems like they don't fit into a chronological path. Can you help me understand the use case?