Hello Team,
Welcome to the Adobe Analytics Community Mentorship Program 2024! This is the featured Community Discussion thread for your Adobe Analytics Community Mentor, Andreia Cristina Da Silva Benites (aka @andreiabenites), who will be here to guide and support you and your peers with your Adobe Analytics questions as you prepare for the Adobe Analytics Business Practitioner Professional Certification (Exam ID: AD0-E212), through to the end of the program.
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hey folks!
I'm Brendan Shanahan from Adelaide, Australia. I work for the University of South Australia, soon to be 'Adelaide University' after we merge with the University of Adelaide.
We'll be using the Adobe stack at the new university, which is why I'm keen to learn all I can. The new university is going all in on CJA, so I'll be keen to learn and show my knowledge about this relatively new platform.
Hi @BShan, welcome to the mentorship program! My best friend is getting married to a girl from Adelaide in a few months, hopefully I'll be in your neck of the woods soon!
@BShan Welcome! It's great to have you in our group.
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Welcome, team! As we work towards our Business Practitioner Professional certification, there are four main sections we’ll be focusing on, along with their overall emphasis on the final exam. They are:
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@Athul_Anilkumar @BShan @priti16 @LakhanChouhan @FarheenShoeb01 @Anne-KM @ShouradipSi
Please study using the Exam Prep Guide. Over the coming weeks, each section will be given its own emphasis for study and activities.
I encourage you review the Exam Prep Guide and then find questions in the Analytics Community related to that topic you are studying and form a reply, which this group and I can help you with.
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How does AA/CJA define the difference between a 'mobile phone' and a 'tablet'?
Is this done through reading the device data itself, or is it using screen resolution or other methods?
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Here's some documentation on Mobile lookup dimensions.
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@Athul_Anilkumar @BShan @priti16 @LakhanChouhan @FarheenShoeb01 @Anne-KM @ShouradipSi
Section 1: Business analysis (34%)
Quiz #1:
Which of the following Marketing Channel processing rule applies to Internal (Session Refresh) Channel?
Referrer and Does Not Exist and Is First Page of Visit.
Referrer Matches Internal URL Filters and Is First page of Visit.
Referrer and Exists and Referrer Does Not Match Internal URL Filters.
Learn more about Marketing Channels(opens in a new tab).
I hope you are all had a great week!
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#2 - Referrer Matches Internal URL Filters and Is First page of Visit are the rules to properly classify Internal (Session Refresh).
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@Athul_Anilkumar @BShan @priti16 @LakhanChouhan @FarheenShoeb01 @Anne-KM @ShouradipSi
Here's an assignment for this weekend:
@andreiabenites - do the questions change every time?
I got 85% on my first go at it, and was wondering if re-tests would help with things.
The ones I got wrong were around the data structure/schemas - what are some good things to think about/resources around that?
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@BShan Could you please share with us some of the questions you missed? Maybe a screenshot? That would help me know exactly what to recommend.
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@BShan Circling back with you on this - Do you have some screenshots from questions you missed?
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@Athul_Anilkumar @BShan @priti16 @LakhanChouhan @FarheenShoeb01 @Anne-KM @ShouradipSi
Section 2: Reporting and dashboarding for projects (38%)
Quiz #2:
Consider the following:
Depending on your lookback window and attribution model, channels receive different credit. Which of the scenarios below is INCORRECT? Can you explain why?
Using first touch and a visit lookback window, attribution looks at only the third visit. Between email and display, email was first, so email gets 100% credit for the $50 purchase.
Using first touch and a visitor lookback window, attribution looks at all three visits. Paid search was first, so it gets 100% credit for the $50 purchase.
Using linear and a visit lookback window, credit is divided between paid search, social, email, and display. Each channel gets $12.50 credit for this purchase.
Using linear and a visitor lookback window, credit is divided between paid search, social, email, and display. Each channel gets $12.50 credit for this purchase.
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The first one is incorrect, as 'first touch' looks at the 'first' touch, not the third visit.
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@BShan That would be correct if the lookback window was set to "visitor," which is the use case in #2. As #1 has a visit lookback window, the attribution would look at the first touch for just that visit/session.
If we compare #3 and #4, we see they say almost the same thing but the lookback window is different. #3 is the incorrect one because with a "visit" lookback window the linear attribution would consider only the channels in the 3rd visit - email and display.
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@Athul_Anilkumar @BShan @priti16 @LakhanChouhan @FarheenShoeb01 @Anne-KM @ShouradipSi
How would you like 50% off? Please fill out this form to apply for a 50% off voucher for your certification. We will be using this to determine eligibility, and will be selecting candidates based on participation in the program.
I encourage you to participate more actively to also be considered for further vouchers that will be awarded based on your activity.
Here are some suggestions on how to boost your participation:
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