The first one is incorrect, as 'first touch' looks at the 'first' touch, not the third visit.

@andreiabenites - do the questions change every time?I got 85% on my first go at it, and was wondering if re-tests would help with things.The ones I got wrong were around the data structure/schemas - what are some good things to think about/resources around that?

At a higher level, I'd also be asking whoever you're reporting to which are the metrics that matter to them in terms of business objectives and KPI targets, and tag those up first.After that, it would be a case of looking at which elements are the most important in terms of understanding how users a...

How does AA/CJA define the difference between a 'mobile phone' and a 'tablet'?Is this done through reading the device data itself, or is it using screen resolution or other methods?

Does this work the same with CJA?I've tried to make the same calculated metric for both Time Spent per Session/Person dimensions, but my numbers look like sums, rather than averages.Formula for metric:Result in reportings (using Page URL as dimensions, not showing for privacy) 

hey folks!I'm Brendan Shanahan from Adelaide, Australia. I work for the University of South Australia, soon to be 'Adelaide University' after we merge with the University of Adelaide.We'll be using the Adobe stack at the new university, which is why I'm keen to learn all I can. The new university is...