Bio
Platform Analytics Consultant at BlastX Consulting with 8+ years helping government agencies, healthcare providers, Fortune 500 retailers, and global consumer brands turn data into decisions. I specialize in Adobe Analytics and CJA strategy, implementation, and migrations, plus cross-platform measurement using Amplitude, Google Analytics, and Quantum Metric. Key project: a two-phase GA4 to Adobe Analytics to CJA migration for the Centers for Medicare and Medicaid Services, spanning CMS.gov, Medicare.gov, Healthcare.gov, and multiple supporting domains. I architected data views, mapped schema fields to metrics and dimensions, developed technical documentation, and served as the Adobe Analytics subject matter expert. Passionate about building measurement frameworks that translate data into informed business decisions. Pursuing an MS in Data Science at Eastern University. Bilingual in English and Portuguese.
