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Coffee Break: Join us on Wednesday, April 5th at 10am PT to chat with Ben Gaines, Director of Product Management for Adobe Analytics. Ben will be online to answer your Analytics and Adobe Summit questions.

Detection of in-app browsers (eg. Facebook)


Level 3

We need to differ traffic of in-app browser from regular browser traffic, as traffic will more likely bounce opening a link within an application.

  • Is this possible in Adobe Analytics?
  • Will Adobe update the browser detection by flagging a Browsers in Report with "in-app" like Google Analytics does for Facebook, Twitter, LinkedIn etc?



7 Replies


Level 2

Hello Adobe,

@Adobe: Are you planning anything for detecting in-app browsers like facebook? Because they are a substantial part of visits!

We currently have a processing rule looking for e.g. FBAS in the user agent and put it into an evar - but we would prefer to have this information in the standard browser reports.



Level 3

Hi here.

@Adobe: any answer for this question?

How can we identify traffic coming from in-app browser vs classical browsers?

For exemple, people visiting your site from Facebook in-app browser or people using the app of Google to browse your site?


Level 2


Is anybody having any news on this one? It's been some years already since Google Analytics started doing this, and still Adobe Analytics does not have a solution to this point?

Thank you!



This is a great question - would you mind posting a screenshot of the report you're referring to (or something that shows how you'd like the data to appear in AA)?


Level 2

Hey Michael,

I think it needs to present as simply as per the attached GA sample in Browser Type reporting, hope this helps.




Level 1

This would be an immensely valuable solution, @trevorpaulsen .

Has there been any further discussion on this or related topics?


Thanks in advance for the help!