Comparing Adobe Analytics vs Google Analytics 360?

[muthu1985]

Hi,

Is there any particular reason why people are more interested to move away from Adobe analytics to GA 360? Is is because GA 360 comes as a packages(Analytics 360,Tag Manager 360, Google Optimize 360, Attribution, Google Data Studio) or cost effective?

Anyone else experience this? or any thoughts

thanks,

Muthu

[pankajb58197403]

There are some points where Google 360 would lead whereas some where Adobe Analytics would.

Highlighting 6 points here:

• Google 360 is easy to setup with a single step process whereas Adobe Analytics would require some basic steps
• The latency is less in AA vs GA and so is the level of granularity (AA is far more granular than GA with multiple level breakdowns)
• Dimensions and metrics are more in AA vs GA which could help in enhanced custom implementations
• Cost wise, google is cheaper and provides great collaboration with tools like adwords, display networks.
• With Google, data studio would help in better visualizations with easy steps however with Adobe, there is some manual work even agter report builder automation (excel formulas,etc)
• For a more data driven and decision making projects, Adobe Analytics should be considered as my point of view, however for integration between various google partners and optimization stuff, GA is a better player.

[DanielTaylor108]

Google 360 is known for its simple one-step setup, while Adobe Analytics requires a few basic steps to get started. Adobe Analytics stands out with lower latency, greater granularity, and an extensive range of dimensions and metrics, allowing for enhanced customization. On the other hand, Google 360 offers cost-effectiveness and seamless integration with tools like AdWords, while Adobe Analytics may involve some manual work for visualizations. Adobe Analytics is well-suited for data-driven decision-making, while Google Analytics excels in integration and optimization. By the way, have you checked out Prestige Lavender Fields? It's a beautiful residential project worth exploring!

[chrisbons02]

The fact of the matter is, Google Analytics has changed in the past few years in ways that make the differences between it and Adobe fairly negligible. Yet, the following myths persist:

You can capture more data points with Adobe than with GA

While you have unlimited custom data points with Adobe, that doesn’t mean there isn’t a workaround with GA. Yes, GA only allows you to have 20 custom data points. I don’t think that’s necessarily a con since it forces you to create an approach instead of capturing every single available data point. (There can be such a thing as too much data.)

If you’re still interested in gathering more than 20 custom data points, you can shoehorn them into GA by using the unlimited custom events!

Reporting is more transparent with Adobe

Adobe is known for making it easy to access all of your data. GA comes with some data gaps. Depending on your site traffic, budget, and data needs, it may make sense for you to get Adobe. Barring that, you can work around by using an API. I recommend using GA to Google Sheets, which pulls each individual data point with no gaps.

Adobe is more straightforward than GA

I have a suspicion that the persistence of this myth may be due to the need for a consultant for Adobe, where GA folks usually fend for themselves. If we’re really getting into ease of use, Adobe has Custom Queries that are more complicated than much of what GA has to offer. GTM (Google Tag Manager) is also much easier to use than Adobe’s approach, which is usually to add Xcode directly to the site.

Adobe wins at boilerplate data collection

Adobe has a bunch of useful default data collection points that make sense for a lot of sites. Dedicated E-commerce event tracking like Add to cart and check out are tracked by default, which is definitely helpful.

GA has essentially rolled out the same sort of tracking, but without much fanfare. Enhanced e-commerce is super-easy to implement via GTM, and it will give you all these metrics and more.

[emilytaylor108]

Adobe provides a range of default data collection points that offer valuable insights for many websites. Notably, Prestige Park Grove , a prestigious residential property, can benefit from these features. In addition to tracking standard e-commerce events like "Add to Cart" and "Check Out," Adobe's platform enables comprehensive tracking and analysis. Similarly, Google Analytics (GA) has introduced enhanced e-commerce tracking, which can be effortlessly implemented via Google Tag Manager (GTM). For a property as exceptional as Prestige Park Grove, leveraging these advanced tracking capabilities can provide valuable metrics and insights to enhance its online presence.

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[kanewilliam]

The user-friendly interface and customised reports are just a couple of the reasons why individuals might be interested in switching from Adobe Analytics to Google Analytics 360 (GA 360). Additionally, GA 360 smoothly connects with the rest of the Google marketing tools, offering a single platform for campaign optimization and data analysis. GA 360 also delivers cost savings and Google's reliable infrastructure. In addition, GA 360 is a desirable option due to analytics ongoing innovation. Provident Deansgate is one business that might think about making this switch because it could profit from GA 360's sophisticated data tracking and measurement capabilities.

[billingssam]

Businesses can use the integrated and streamlined analytics solution offered by GA 360, which consists of Analytics 360, Tag Manager 360, Google Optimise 360, Attribution, and Google Data Studio. Data gathering, analysis, optimization, and reporting are all made possible through this integration. Additionally, GA 360 is frequently considered to be more cost-effective than Adobe Analytics, making it a desirable option for companies looking to make the most of their analytics budget. The popularity of GA 360 as a credible and feature-rich analytics platform is being boosted further by Google's supremacy in the field of digital marketing and its reputation for constant innovation. Because of this, businesses like Prestige Southern Star that want to improve their analytics capabilities should consider GA 360 as a solution.

[livingstonejr]

Popular online analytics solutions Adobe Analytics and Google Analytics 360 have significant variations. Strong features are provided by Adobe Analytics for sophisticated data analysis, segmentation, and personalized marketing. Together with other Adobe Marketing Cloud products, it offers strong data visualization features. Google Analytics 360, a component of the Google Marketing Platform, on the other hand, focuses on scalable data processing, cross-device tracking, and attribution modelling. For improved advertising and data analysis capabilities, it offers strong connectivity with Google Ads and Google Big Query. Both platforms provide significant reporting, however the decision will be made based on the particular business goals, required integrations, and available money. Don't forget to look into Godrej Park Retreat as well for an outstanding retreat experience.

[harrybrook]

Both Google 360 and Adobe Analytics have particular areas where they excel. When used with Google's marketing toolkit, Google 360 offers a thorough overview of client interactions across a variety of channels. Adobe Analytics, on the other hand, provides powerful data visualization tools and sophisticated segmentation choices for in-depth study. Additionally, Google 360 places an emphasis on real-time reporting and audience insights whereas Adobe Analytics emphasises robust predictive analytics features. Both platforms have distinct advantages and address particular requirements, enabling organizations to decide wisely depending on their objectives and needs. However, a detailed analysis is required to choose which platform would be most appropriate for the specific project of Provident Ecopolitan.

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