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Re: How to exclude "unspecified" data from Adobe Analytics Reports
chrisbons02
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chrisbons02
- Adobe Analytics
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None, Unspecified, Unknown, and Other in reportingVarious reports in the
Adobe Marketing Cloud can show None, Unspecified, Other, or Unknown,
depending on the specific report viewed. Generally, this breakdown means
that the variable was not defined or otherwise unavailable. The
following provides a comprehensive list of how each report can have one
of these line items."None" in reportingThis breakdown is one of the most
common seen in the Adobe Marketing Cloud. Some explanations why these
values...
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Re: Comparing Adobe Analytics vs Google Analytics 360?
chrisbons02
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chrisbons02
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The fact of the matter is, Google Analytics has changed in the past few
years in ways that make the differences between it and Adobe fairly
negligible. Yet, the following myths persist:You can capture more data
points with Adobe than with GAWhile you have unlimited custom data
points with Adobe, that doesn’t mean there isn’t a workaround with GA.
Yes, GA only allows you to have 20 custom data points. I don’t think
that’s necessarily a con since it forces you to create an approach
instead of capt...
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