None, Unspecified, Unknown, and Other in reportingVarious reports in the Adobe Marketing Cloud can show None, Unspecified, Other, or Unknown, depending on the specific report viewed. Generally, this breakdown means that the variable was not defined or otherwise unavailable. The following provides a ...

The fact of the matter is, Google Analytics has changed in the past few years in ways that make the differences between it and Adobe fairly negligible. Yet, the following myths persist:You can capture more data points with Adobe than with GAWhile you have unlimited custom data points with Adobe, tha...