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Level 3

There are some points where Google 360 would lead whereas some where Adobe Analytics would.

Highlighting 6 points here:

  • Google 360 is easy to setup with a single step process whereas Adobe Analytics would require some basic steps
  • The latency is less in AA vs GA and so is the level of granularity (AA is far more granular than GA with multiple level breakdowns)
  • Dimensions and metrics are more in AA vs GA which could help in enhanced custom implementations
  • Cost wise, google is cheaper and provides great collaboration with tools like adwords, display networks.
  • With Google, data studio would help in better visualizations with easy steps however with Adobe, there is some manual work even agter report builder automation (excel formulas,etc)
  • For a more data driven and decision making projects, Adobe Analytics should be considered as my point of view, however for integration between various google partners and optimization stuff, GA is a better player.