Hi,Sure, in that case you could leverage sequential segments- Overall container: "Visitor"First Level Container: "Hit" where you could apply condition- Visit number ="2" and last touch channel="Banner"and then the corresponding conditions sequentially. Below screenshot might help:The conditions can ...

Hi,Please use first touch channel= "banner" in your segment condition.Using the above would provide the scenarios where first visit of the user was via channel "banner" and then the corresponding visits via "banner" or "other channels".

Below two would get results pretty easily for problem statement defined above:Use segmentation where Page equals "Specific page" and apply in devices and browser report. This would help you to use any metric belong to devices and browsers report with segmented data. Building Segments Use adhoc analy...

This could be because of two reasons:The calculated metric is not shared with the current user using report builder. Ask admin/person who created calculated metric to share the same in calculated metric manager - Building MetricsThe Calculated metric might have been deleted.

The below example would help:Imagine a evar with settings as : Expire After: Visit, Allocation: Most recentNow in tag management/page source code, it is coded as evar1= "xyz" on Home page  and that's it! (keeping it simple)Here is user journey  in a visit for may be e-commerce site, visited Home Pag...

Hi,I am though unclear of the business requirement over here as usually, adding a metric's data to line items belonging to other line item is not a best practice. Assuming it as an implementation bug , here are couple of workarounds:Create a calculated metric : Page Views + "Hard code metric data in...

There are some points where Google 360 would lead whereas some where Adobe Analytics would.Highlighting 6 points here:Google 360 is easy to setup with a single step process whereas Adobe Analytics would require some basic stepsThe latency is less in AA vs GA and so is the level of granularity (AA is...

yuanb​ : You could create here a event based rule with s.t() call in DTM if triggers any event while navigating to next action.Another approach can be creating a direct call rule with help of developer and assign adobe parameters to it (Create conditions for direct-call rules ). This would be perhap...

To scope analytics deliverable's with Adobe team, try to dig for below queries as a first step:What would be Adobe Analytics contract type.Tag Management System – Is it DTM/ GTM/ TealiumImplementation Method- Server Side/ Client sideWhether Site would use first party/third party cookiesOther than “O...

dorukk​ : Going through above rule, you have set evar0(tracking code) "equals" SEO brand but not "contains" ( Kindly ensure the value here exactly matches, otherwise rule would fail).Also there was highlighted error in Marketing channel manager SEO rule. Has that been resolved.Tip: Try in your dev s...