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Adobe Analytics to measure hyperlinks in PDF.

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huy_nguyễnv1043
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huy_nguyễnv1043
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huy_nguyễnv1043
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09-10-2017

Dear all,

Currently, i have a question from my Customer.

Step 1 : Download a file PDF on web

Step 2 : Open file PDF and click URL in file PDF.

Question : Can we use Adobe Analytics to measure hyperlinks in PDF (downloaded). Please help me with this problem!

Thank you!

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jorisdebeer
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jorisdebeer
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20-03-2018

Hey @Huy,

Yes, it is possible by using a technique called Exit Link Tracking Redirects:

Adobe currently provides a mechanism that lets you track external links by linking to Adobe data collection servers and appending a redirect URL. After the link is tracked, Adobe data collection servers return an HTTP redirect to the location provided. This lets you track links without using JavaScript.

You will need to republish your PDFs though.

The documentation for it can be found here: Marketing Cloud Help - Exit Link Tracking Redirects https://marketing.adobe.com/resources/help/en_US/whitepapers/redirects/