[QUIZ] Analytics for Advertising Cloud | Tips & Tricks | Participate Now!

[#1]

Answer this quiz and win a $30 gift voucher!

Q1: What is the best way to find Ad Cloud Dimensions? (choose 2 correct answers)

1. a. Search "Ad Cloud"
2. b. Search "(AMO ID)"
3. c. Search "#advertising Analytics"
4. d. All of the Above

Q2: What Adobe Tool Integrates Ad Cloud with Adobe Analytics

1. a. Server Side Forwarding
2. b. Audience Analytics
3. c. Analytics for Advertising Cloud
4. d. All of the Above

Q3: Does the last event code work for "Click-Through" tracking as well as" View-Through" tracking?

1. a. Yes, but click macros can be useful to track clickthrough's when 3rd party cookies are not supported
2. b. No, last event code only works for view through tracking
3. c. I'm not sure

Q4: What does the "View Through" Metric indicate?

1. a. A View Through Conversion (e.g. an order driven by a View-through)
2. b. The number of times visitors land on the site after seeing an ad impression and not having a click recently
3. c. I'm not sure

Q5: What Analytics Metrics Can be Used for Ad Cloud Adobe Sensei Bidding?

1. a. Standard Events and Custom Events
2. b. Segments
3. c. Calculated Metrics

[#2 · Accepted solution]

1) B

2) C

3) A

4) B

5) A

Brianna Schunk

[#3]

1) a. & b.

2) c.

3) a.

4) b.

5) a.

[#4]

1. A & B

2. C

3. A

4. B

5. A

[#5]

1. Option B (Search "AMO ID")

2. Option C (Analytics for Advertising Cloud)

3. Option A (Yes, but click macros can be useful..)

4. Option B (The number of times visitors land on the site..)

5. Option A (Standard Events and Custom Events)

[#6]

1) a. Search "Ad Cloud" & b. Search "(AMO ID)"

2) c. Analytics for Advertising Cloud

3) a. Yes, but click macros can be useful to track clickthrough's when 3rd party cookies are not supported

4) b. The number of times visitors land on the site after seeing an ad impression and not having a click recently

5) a. Standard Events and Custom Events

[#7]

1. a & b

2. c

3. a

4. b

5. a

[#8]

1. Option B (Search "AMO ID")

2. Option C (Analytics for Advertising Cloud)

3. Option A (Yes, but click macros can be useful..)

4. Option B (The number of times visitors land on the site..)

5. Option A (Standard Events and Custom Events)

[#9]

1. B,C

2. C

3. A

4. B

5. B

[#10]

1). B

2). B

3). B

4). A

5). A

[#11]

1). B

2). C

3). B

4). B

5). A

[#12]

1. A

2. D

3. B

4. B

5. A

[#13]

1) A & B

2) C

3) A

4) B

5) A