I wanted to know what affects the click-through rate (CTR) in social network ads? Also, which parameters are more crucial than others? It would be really helpful if someone can share any insight on this.
While its a very generic question and hence I would say that please resort to best practices while creating ad copies and targeting audience. So, there are some industry best practices for twitter, facebook, linkedin and Instagram however, broadly putting it.
Use strong CTAs
Make sure LPs are correct
Test adcopies / creatives
Test the colour pallet in creative
Create custom creatives/ adcopies when retartgeting
Timing - day of the week | select it according to your offering