Adobe Advertising

I want to know how is successful transaction different from conversion rate?

Some of my campaigns/ad sets are spending more or less than the campaign/ad set budgets. Does anyone have an idea why that might be happening?

Hi, I have a report which contains some data in east Asian characters but they are not showing up correctly. Are there any settings I can do for it?

Can I manage advertiser, agency, and user accounts differently in Adobe Media Optimizer?

How often does Media Optimizer refresh performance data from the social networks?

Can I do my web ad simulation up and down on various parameters, to maximize best ROI? If yes, how do I do that?

Hi,I was looking about ads on Facebook and was wondering what's the difference between native Facebook ads and ads on Facebook Exchange? Can anyone shed some insight on this? Thanks!

I came to know that on weekends my ads are not generating good ROI. What can I do to save money for days when my ROI I below par?

I am unable to find my portfolio options in the media optimizer user interface. Where do we get to see the portfolio performance and related reports?

I am looking where to find the "ef id" in analytics?  I am having issues with my orders and revenue matching in Adobe Media Optimizer and Analytics.  My rep is stating that I need to download the "ef id" in order to dig into why orders are not matching.