Adobe Target

We are A/B testing an experience where Cohort B is redirected to a ‘/page-b’ while cohort A should see the default ‘/page-a’.What was happening initially- Initially we used AT’s redirect offers but it was conflicting with our Next.js routing/CDN . It caused flickering and messed up React's hydration process. It also prevented us from getting correct readings for our test experience in GA4This is what we did as a bypass solution -Created the A/B test using FEC with a redirect mbox and a JSON offer. Created a middleware at the Next.js level that intercepted the request from a user’s device on our server before the page loads (before any HTML is sent) It calls Adobe Target's Edge Network to get the redirect decision asking  "Should I redirect this user?" and Target responds with either a redirect decision or no action. If a redirect is needed, the middleware sends a display notification to Target for analytics tracking, then performs the redirect, and the user lands on the destination pag

I want to show 2 different offers(experiences) to 2 different audiences.  I have created the activity as Experience Targeting. My website is a SPA, but I have used different pages(the URL is not refresh when I move to next page).  The lightbox open when the user go to the PDP pages. The pop-up open again and again in single session. Example: product1, product2, product3,.... User come to product1 page the popup showing but the user close the popup again go to product3 the popup showing again.  But I want to control this, Once the user close the popup, it should not open in the same session. How can we achieve this?

i have an exit intent pop up built in adobe target VEC custom code that loads Marketo form(single field - email) i need to capture country from adobe target and pass it into hidden marketo field (country) without showing it to the user. but the country sometimes empty. what is the recommended prod safe way to pass Target geo attributes into Marketo hidden field?

Hi, I’ve downloaded this confidence calculator and I was wondering what percentage do I need in the column “Confidence that Offer is different from Offer A” to say that the offers are different?  

Hi everyone, I hope you are well.I have a question about whether a “contains” rule can be used with view name (triggerView) to determine where experiences show. For example if I have the below triggerView views:homepageModalOpenproductPageModalOpencontentPageModalOpenAm I am able to create a page delivery rule to deploy experiences to all views that contain “ModalOpen”? If so, how do I do this?

Hi Everyone,I am consulting a travel aggregator co (hotel + flight) and if I wish to show a personalized recommendations (of ancillaries) to all customers who have passed the booking flow after selecting the flights and entering passenger info. How can I do that? So, imagine this. First page is home page which has the booking widget. You enter info here, click on CTA, move to flight search page. Here you will have to choose your flight (second page), then on the next page, you enter personal info (name, email id, phone), then comes your ancillaries page which is where I need to show all available ancillaries plus a recommended one highlighted. Wanted to know if Is it possible through Recommendations and / or Automated personalization ? Suggestions if it can be little elaborate can be helpful

Hi Community,I’ve noticed that in Adobe Target I can no longer select Adobe Analytics as the reporting source, whereas I used to be able to in the past. I can’t figure out what has changed or how to restore this option.Could you please help me understand how to fix this?Thanks in advance!

Hi All, Adobe Analytics is not listed as a reporting source. Kindly share the steps to enable it. Thank You.

Hi All,We have an Adobe Analytics + ECID + Target integration on our site which is implemented via Adobe Launch Data collection and Target is using the Target v2 extension. We have a consent partner for managing cookies and consent. We have already put all target related cookies under strictly necessary to deliver the user experiences.However, Target XF are showing blank spaces on page until user accepts the Analytics cookies from the consent banner.  Upon further investigating this, we found that the Setup in launch is using the Pre-hiding snippet from a load rule to manage Flicker on site while Target is rendering. Also with this, the Consent Partner is blocking the “Adobe rum” script which is causing the XF to not load and the white space to show on site due to the pre hiding snippet from launch.We are unsure as how to manage this effectively while maintaining compliances with GDPR policies. For now, we think we can allow the ‘RUM’ script which will load the XF without user consent,

I use the functionality in Web SDK extension “On before event send callback” and put there in order to catch when specific Target experience was clicked. I want to forward this data to Google Analytics 4:if (content.xdm && content.xdm.eventType === 'decisioning.propositionInteract') {  const proposition = content.xdm._experience.decisioning.propositions;  console.log('propozycja', proposition)}Something like that is logged after specific experiences is clicked on the website to the console: Unfortunately there is only “Activity ID” available. Not the “Activity Name”, even though I turned on specific response tokens. Any ideas? 

Hi ,We created the activities and want to target the content as per the zipcode of the user. And we created audience using OOTB zipcode option from Zeo. But it does not give the expected results.ThanksVarun

We were instructed as part of a solution review to look into reducing redundant calls as we were frequently making back to back calls to target. After some code analysis it was determined that these were a call to getOffer for target-global-mbox activity offers (primarily used for message banners on our application) and getOffers prefetches for AB tests.I have looked into migrating our messaging offers to its own dedicated mbox so they can be retrieved as part of the getOffers prefetch. It appears that unlike getOffer, which returns all global mbox offers, getOffers will only prefetch the best priority offer associated with each given mbox. Is there a way to direct target to instead return all associated offers?Current implementation of getOffer request and response:{ "requestId": "50e9ed2910ba416eb7cc0d133194eff8", "context": { "userAgent": "Mozilla/5.0 (Macintosh; Intel Mac OS X 10_15_7) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/144.0.0.0 Safari/537.36", "clientHints": { "mob

We’ve apparently lost some functionality in recent updates.This video (Last Update: February 3, 2025, but it’s obviously out of date) shows you can go to Catalog Search > Advanced Search then filter for value is present or not, then save as either a Collection or an Exclusion:https://experienceleague.adobe.com/en/docs/target/using/recommendations/entities/exclusionsHowever, my Catalog Search no longer has a Save As button, whether using basic or advanced search.Someone posted a similar question before, noting that the Exclusions dialogue doesn’t allow you to build complex rules, so you have to make a separate Exclusion for each.However, my current rule builder in Exclusions no longer has the value is present/not present condition in the dropdown.I want to make ideally one rule to exclude products w/o images, but could make two separate ones for each condition:thumbnailUrl does not contain any of {no-image.jpg, missing-image.jpg} → this is doableand thumbnailUrl value is not present

So that is the crucial attibute which has to match in both in order for recommendations to work?Web SDK: Feeds:  

How can we implement Adobe Target Recommendations where the initially displayed common products dynamically update based on the applied filter—for example, when a user selects a specific production function/gender/attribute, the recommendation results update accordingly?

I have more than fifty activities to experiment with on my native mobile application. it would be helpful if all the activities could be fetched in a single API call.Expected Solution: at.js version 2.

I often use the calculator to decide how long to run an A/B test. Up until recently we've just used Target as the reporting source, but have recently enabled CJA which we're beginning to use. When using CJA to report out on Target activities (via the Experimentation Panel), I've noticed that the lift and confidence can take much longer to calculate than it would with the same page/page traffic in Target. Is this because we're applying the success metrics after the fact, rather than defining them within the VEC? And does that mean we should be using another calculator to determine test duration when using CJA as the reporting source? Thanks in advance!

How do I enable the delivery call only when a particular section is available in the DOM?I am using the Adobe Target V2 extension. If you need any details from me, please feel free to ask.

Hello everyone, has anyone idea about why Target server-side integration for A/B testing in no-local environment stop working? I'm using the Target nodejs SDK with this on-device config:export const CONFIG = { client: process.env.NEXT_PUBLIC_TARGET_CLIENT_ID, organizationId: process.env.NEXT_PUBLIC_TARGET_ORG_ID, decisioningMethod: 'on-device', pollingInterval: 500000, // 5 minutes logger: console, timeout: 10000, // 10 seconds events: { artifactDownloadFailed: (event: any) => { console.error('[Target] 🚨 Artifact download failed:', event.error.message); }, artifactDownloadSucceeded: (event: any) => { console.log('[Target] ✅ Artifact download succeeded'); }, }, };Creating a Target client:import TargetClient from '@adobe/target-nodejs-sdk'; const targetClient = TargetClient.create(CONFIG);And executing the getOffers method:await client.getOffers({ request: { context: { channel: 'web' }, execute: { mboxes: [Array] }, id: {

Hi we integrated target with alloy js aep sdk . We had AA integrated and to the same rule we ensured that aep sdk is updated to get personalization and single “interact” call for AA and AT  . We are not using a4t.the checkbox for guided events breaks AT reporting. The checkbox was checked within the AEP sdk to have sequencing of events with target loading first and to ensure one network call exists  steps 1. created data stream and hooked up AA and AT as services and configured the dev env id to the data stream and the property variable for the dev workspace profile 2. in the tag property- rules - on aep sdk - we set guided events checkbox and radio button “request personalization - get the latest personalization decisions without recording an analytics event. …””render visual personalization decisions” is checked and grayed out observed:The personalization works and we see the results on the screen  but the reporting in adobe target no longer wo

Does that include at.js or web sdk? Unfortunately sample questions are old and include lots of at.js ....

Hi,We have launch set up and i want to find out if anyone has integrated analytics and adobe target and  in one network call with AEP sdk alloy JS?I would like to have analytics tracked and Target reporting workMulti page application.Thanks

Hi everyone,We’re running a geo-based redirect activity in Adobe Target (using the “Redirect to URL” offer) on our corporate site (EY.com).Here’s what we’ve observed:On first visit, before cookie consent is accepted (OneTrust banner visible), Adobe Target is blocked from loading — so the redirect doesn’t fire.Once a user accepts cookies, the page doesn’t auto-reload, so Target still doesn’t initialize.The redirect works only after a manual page refresh (when Target finally loads).Questions:Is this expected behavior when Adobe Target is gated behind OneTrust consent?How do other enterprises handle geo-based redirects for first-time visitors — before Target can load?