Adobe Target

I am in the process of connecting Adobe Target with AEP. When I select the audience, AEP asks me to select the profile attribute as well. My doubt is if I select First Name, Email, Adress XDM fields and these fields are PII fields, will the data be stored in Target somewhere or visible to Target users. Is it safe to map these attributes.I am asking this double with respect to security of PII data. Because, if I have to personalize the webpage, I would require PII data, but I am not sure if sending this data from AEP to Adobe target along with audience is safe ?

I need to target the homepage for an activity, but I'm running into an issue with URL matching. The activity fires correctly when users visit https://example.com/, but it doesn't trigger when users land on https://example.com/?utm_source=source or https://example.com/?abcdefjkl (any URL with query parameters).I've tried several different configurations, but none of them are working.I've attached screenshots showing my current setup.  

Hello !We have Analytics4Target on our website, we gets the data in Analytics and we are able to pull Activity/Experience results.But we would like to do some things that seems impossible, do you know how we can do these ?1. Get visits/visitors that got an activity/experience that were live between specifics dates.With the following dashboard, the “Activity” metric correctly show 0 for the activity that were off this month. But the other metrics are not relevant at all. Isn’t it possible to use other metrics ?2. Link an activity/experience to a PropIf I use a Prop that is also sent on the Adobe Target requests, I’m able to list activity linked to it when using “Activity impressions” (the activities that is are 0), but the other metrics give activities that are from other pages.Thanks a lot,Julien

Hey Target practitioners, One thing that keeps coming up when I talk to teams across the industry: staying on top of Adobe release notes is genuinely hard. Not because the documentation isn't there — it is — but because carving out time to check it regularly just doesn't happen when day-to-day work takes over. I built DXP Intel to solve exactly that. It monitors release notes across Adobe Experience Cloud solutions weekly, summarises what's new, and surfaces it in one place. You subscribe to the products you care about - Target, AEP, CJA, whatever's relevant to you — and only get an email when there's actually something new. No noise, no digest of nothing. Check it out → dxpintel.com Happy to hear any feedback - this is early days and I'm actively improving it.

We’re excited to celebrate Gokul Agiwal ( ​@Gokul_Agiwal ), who has been named the 2025 Community Member of the Year for the Adobe Target community!   Gokul shows a great devotion to the Target Community by showing up again and again with great answers to hard questions. In his role as Champion Co-Captain of Community for Target, he brings a strong commitment to open communication, shared learning, and supporting peers at every stage of their journey.What truly sets Gokul apart is the care and thoughtfulness behind his support. He doesn’t just answer questions - he connects members to the right resources, surfaces relevant documentation, and points people to past discussions they can learn from. His replies help set the tone for the Target community, making it a more collaborative and effective place to learn. 👏 Congratulations, Gokul, and thank you for all you contribute to the community! 👉 Be sure to check out the Community Pulse announcement to see the full list of 2025 Community

Hello, I noticed a problem that this documentaiton page exists https://developers.adobetarget.com/api but when I try accessing it, it redurects to https://experienceleague.adobe.com/en/docs/target-dev/developer/api/admin-api/admin-api-overview. The orogonal page has content which is helpful, but I can noot read it because of the redirection. Is it broken ?

I have a question regarding the example on this documentation page (websdk):https://experienceleague.adobe.com/en/docs/experience-platform/collection/use-cases/personalization/top-bottom-page-eventsThe example looks like this:"... Second page view (Option 1) ..."alloy("sendEvent", {renderDecisions: true,xdm: {...,web: {webPageDetails: {viewName: "cart"}}}});Unfortunately, the example does not indicate which XDM event type is sent over the network. Could you clarify which xdmType should be specified here, or which one is sent by default?

How come I can only add dependecies on certain metrics in the Goals & Settings? I have three metrics. One of them is a conversion metric tracking pageviews. I don’t want it to track unless another success metric has been reached and when I select advanced settings, I have the option to click which one. However, I have another metric where I am tracking clicks. I want to set the exact same dependency to this metric but the drop down isn’t available: 

When I'm editing or saving the audience, the condition displayed shows "current page query is not empty."However, after saving the audience and viewing it in the rules section, it appears to show the opposite condition.  

Hello! I am having some issues with getting Adobe Target to fire on my Google Chrome since switching to a new computer. I am the platform owner for my team so as you can image, if the experiences are not firing for me on my main browser, this is a problem.  On my old computer the experiences (when activated) would show on microsoft edge and google chrome, now they are only showing on microsoft edge. However, others on google chrome can still see the experiences so it appears to be just me. Troubleshooting I have tried: 1. Accepting all cookies 2. Clearing my cache3. Restarting my computerClosing all tabs and trying againLooking for assistance and suggestions please and thank you! 

Hi folks -Thanks for the new Insights panel in Target, but I don’t need to see it as the home page every time I load Target, and when I’m working on activities and hit the back button, I want to go to Activities.

We are A/B testing an experience where Cohort B is redirected to a ‘/page-b’ while cohort A should see the default ‘/page-a’.What was happening initially- Initially we used AT’s redirect offers but it was conflicting with our Next.js routing/CDN . It caused flickering and messed up React's hydration process. It also prevented us from getting correct readings for our test experience in GA4This is what we did as a bypass solution -Created the A/B test using FEC with a redirect mbox and a JSON offer. Created a middleware at the Next.js level that intercepted the request from a user’s device on our server before the page loads (before any HTML is sent) It calls Adobe Target's Edge Network to get the redirect decision asking  "Should I redirect this user?" and Target responds with either a redirect decision or no action. If a redirect is needed, the middleware sends a display notification to Target for analytics tracking, then performs the redirect, and the user lands on the destination pag

I want to show 2 different offers(experiences) to 2 different audiences.  I have created the activity as Experience Targeting. My website is a SPA, but I have used different pages(the URL is not refresh when I move to next page).  The lightbox open when the user go to the PDP pages. The pop-up open again and again in single session. Example: product1, product2, product3,.... User come to product1 page the popup showing but the user close the popup again go to product3 the popup showing again.  But I want to control this, Once the user close the popup, it should not open in the same session. How can we achieve this?

i have an exit intent pop up built in adobe target VEC custom code that loads Marketo form(single field - email) i need to capture country from adobe target and pass it into hidden marketo field (country) without showing it to the user. but the country sometimes empty. what is the recommended prod safe way to pass Target geo attributes into Marketo hidden field?

Hi, I’ve downloaded this confidence calculator and I was wondering what percentage do I need in the column “Confidence that Offer is different from Offer A” to say that the offers are different?  

Hi everyone, I hope you are well.I have a question about whether a “contains” rule can be used with view name (triggerView) to determine where experiences show. For example if I have the below triggerView views:homepageModalOpenproductPageModalOpencontentPageModalOpenAm I am able to create a page delivery rule to deploy experiences to all views that contain “ModalOpen”? If so, how do I do this?

Hi Everyone,I am consulting a travel aggregator co (hotel + flight) and if I wish to show a personalized recommendations (of ancillaries) to all customers who have passed the booking flow after selecting the flights and entering passenger info. How can I do that? So, imagine this. First page is home page which has the booking widget. You enter info here, click on CTA, move to flight search page. Here you will have to choose your flight (second page), then on the next page, you enter personal info (name, email id, phone), then comes your ancillaries page which is where I need to show all available ancillaries plus a recommended one highlighted. Wanted to know if Is it possible through Recommendations and / or Automated personalization ? Suggestions if it can be little elaborate can be helpful

Hi Community,I’ve noticed that in Adobe Target I can no longer select Adobe Analytics as the reporting source, whereas I used to be able to in the past. I can’t figure out what has changed or how to restore this option.Could you please help me understand how to fix this?Thanks in advance!

Hi All, Adobe Analytics is not listed as a reporting source. Kindly share the steps to enable it. Thank You.

Hi All,We have an Adobe Analytics + ECID + Target integration on our site which is implemented via Adobe Launch Data collection and Target is using the Target v2 extension. We have a consent partner for managing cookies and consent. We have already put all target related cookies under strictly necessary to deliver the user experiences.However, Target XF are showing blank spaces on page until user accepts the Analytics cookies from the consent banner.  Upon further investigating this, we found that the Setup in launch is using the Pre-hiding snippet from a load rule to manage Flicker on site while Target is rendering. Also with this, the Consent Partner is blocking the “Adobe rum” script which is causing the XF to not load and the white space to show on site due to the pre hiding snippet from launch.We are unsure as how to manage this effectively while maintaining compliances with GDPR policies. For now, we think we can allow the ‘RUM’ script which will load the XF without user consent,

I use the functionality in Web SDK extension “On before event send callback” and put there in order to catch when specific Target experience was clicked. I want to forward this data to Google Analytics 4:if (content.xdm && content.xdm.eventType === 'decisioning.propositionInteract') {  const proposition = content.xdm._experience.decisioning.propositions;  console.log('propozycja', proposition)}Something like that is logged after specific experiences is clicked on the website to the console: Unfortunately there is only “Activity ID” available. Not the “Activity Name”, even though I turned on specific response tokens. Any ideas? 

Hi ,We created the activities and want to target the content as per the zipcode of the user. And we created audience using OOTB zipcode option from Zeo. But it does not give the expected results.ThanksVarun

We were instructed as part of a solution review to look into reducing redundant calls as we were frequently making back to back calls to target. After some code analysis it was determined that these were a call to getOffer for target-global-mbox activity offers (primarily used for message banners on our application) and getOffers prefetches for AB tests.I have looked into migrating our messaging offers to its own dedicated mbox so they can be retrieved as part of the getOffers prefetch. It appears that unlike getOffer, which returns all global mbox offers, getOffers will only prefetch the best priority offer associated with each given mbox. Is there a way to direct target to instead return all associated offers?Current implementation of getOffer request and response:{ "requestId": "50e9ed2910ba416eb7cc0d133194eff8", "context": { "userAgent": "Mozilla/5.0 (Macintosh; Intel Mac OS X 10_15_7) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/144.0.0.0 Safari/537.36", "clientHints": { "mob

We’ve apparently lost some functionality in recent updates.This video (Last Update: February 3, 2025, but it’s obviously out of date) shows you can go to Catalog Search > Advanced Search then filter for value is present or not, then save as either a Collection or an Exclusion:https://experienceleague.adobe.com/en/docs/target/using/recommendations/entities/exclusionsHowever, my Catalog Search no longer has a Save As button, whether using basic or advanced search.Someone posted a similar question before, noting that the Exclusions dialogue doesn’t allow you to build complex rules, so you have to make a separate Exclusion for each.However, my current rule builder in Exclusions no longer has the value is present/not present condition in the dropdown.I want to make ideally one rule to exclude products w/o images, but could make two separate ones for each condition:thumbnailUrl does not contain any of {no-image.jpg, missing-image.jpg} → this is doableand thumbnailUrl value is not present