I am trying to implement Experience Targeting using Adobe Target. | Community
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PadmajaS
Level 3
March 11, 2026

I am trying to implement Experience Targeting using Adobe Target.

  • March 11, 2026
  • 1 reply
  • 47 views

I am trying to implement Experience Targeting using Adobe Target.

Requirement:

If a user visits a specific page (for example: /services-assessment-workshop), then when the same user later lands on the homepage, I want to display a different CTA button with a different URL redirection.

Example scenario:

  1. User visits:
    https://example.com/services-assessment-workshop

  2. Later the same user visits the homepage

  3. On the homepage I want to:

    • Replace the default CTA

    • Show a different CTA

    • Redirect the CTA to another URL

Questions:

  • What is the best way to implement this in Adobe Target?

  • Should this be implemented using Experience Targeting (XT) or Profile Scripts?

  • Is it possible to use previous page URL / user behavior as the targeting condition?

  • Would this require storing the visited page in a profile attribute or cookie?

Any guidance or recommended approach would be helpful.

Thanks!

1 reply

P
PrasanthV
Level 3
April 10, 2026

Hi Padmaja,

 

Please follow these steps; they will work for your scenario:

 

1. Create a Profile Script (The “Memory”)

Target needs to “remember” that the user visited the workshop page. Go to Audiences > Profile Scripts and create one called visitedWorkshop:

JavaScript:

if (page.path.contains('/services-assessment-workshop')) {
return true;
}

2. Create the Audience

Create a new audience called “Workshop Interested.”

  • Rule: Visitor Profile > user.visitedWorkshop equals true

3. Set up the XT Activity

Create an Experience Targeting (XT) activity on the homepage.

  • Experience A (Default): Leave it as is for normal visitors
  • Experience B: Assign the “Workshop Interested” audience

Use the editor to click the CTA button and update the link URL and text.

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