I am trying to implement Experience Targeting using Adobe Target.

I am trying to implement Experience Targeting using Adobe Target.

Requirement:

If a user visits a specific page (for example: /services-assessment-workshop), then when the same user later lands on the homepage, I want to display a different CTA button with a different URL redirection.

Example scenario:

1. User visits:
   https://example.com/services-assessment-workshop

2. Later the same user visits the homepage

3. On the homepage I want to:

   • Replace the default CTA

   • Show a different CTA

   • Redirect the CTA to another URL

Questions:

• What is the best way to implement this in Adobe Target?

• Should this be implemented using Experience Targeting (XT) or Profile Scripts?

• Is it possible to use previous page URL / user behavior as the targeting condition?

• Would this require storing the visited page in a profile attribute or cookie?

Any guidance or recommended approach would be helpful.

Thanks!