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S
sds
Level 2
March 11, 2026
Question

PII Data from AEP to Target

  • March 11, 2026
  • 1 reply
  • 22 views

I am in the process of connecting Adobe Target with AEP. When I select the audience, AEP asks me to select the profile attribute as well. My doubt is if I select First Name, Email, Adress XDM fields and these fields are PII fields, will the data be stored in Target somewhere or visible to Target users. Is it safe to map these attributes.

I am asking this double with respect to security of PII data. Because, if I have to personalize the webpage, I would require PII data, but I am not sure if sending this data from AEP to Adobe target along with audience is safe ?

1 reply

Gokul_Agiwal
Community Advisor
Gokul_AgiwalCommunity Advisor
Community Advisor
March 11, 2026

Hi ​@sds  

Yes — if you send PII fields (First Name, Email, Address, etc.) from AEP to Adobe Target, Target will store them, ( as per the profile lifetime) and they will be visible to Target users who have access to profile attributes. 

As its strongly recommends NOT sending PII to Adobe Target unless absolutely required — and in most cases, you should avoid it. 

Here is the quick read - 

https://experienceleague.adobe.com/en/docs/experience-cloud-kcs/kbarticles/ka-14022  

Further you can check your data governance policy and make sure follow the right compliance under GDPR and CCPA. 

 

Please check once your use case and see if you can use alternatives like instead of sending raw PII data, send non PII Personalization attributes.  AEP enables personalized targeting using the behavioral and identity data managed within the platform. 

Thanks,

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