Adobe Marketo Engage

Hello fellow, Marketo-eers!I am fairly new to Lead Scoring and am hoping to get some help on setting up Lead Scoring Smart Campaigns that will gauge interest based on email open, link click, etc.I have created four smart campaigns for our scoring purposes:Delivered Email/Not Opened (-2 to Person Score)Delivered Email/Opened/No Clicks (+2 to Person Score)Delivered Email/Opened/Clicked Links - other than Unsub and Apply Now (+5 to Person Score)Delivered Email/Opened/Clicked Apply Now Link (+10 to Person Score)When I tested it, the score was -2 even though links in the email were clicked. Do I need to include a wait step to give people time to act (or not) with the email?Thanks in advance!

Hello!I am trying to confirm if you can leverage Custom Program Member fields in a Marketo form that is embedded on a non-Marketo landing page.In my early testing it appears that you can put the fields on the form, the form submits and you can see the data in the form submission activity, but the Custom Program Member fields do not get updated. But when I do the same on a Marketo-hosted page, it all works as intended.Is this how this is expected to function?Thanks!

I want to do my own style for forms2, not just add upon marketos default styles. But no matter what i do Marketo always adds the file called forms2.css. I tried to remove it with a jQuery function:$( document ).ready(function() {      $('#mktoForms2BaseStyle').remove();       $('#mktoForms2ThemeStyle').remove();    });But it still apears.Any suggestions? 

I have created a nurture campaign to engage leads who already exhausted content in multiple nurture campaigns. I have set up the Smart Lists using the trigger Fills Out Form for the majority of the programs. However, I have one program where there is no form fill. The lead is created by an API.What trigger do I use to add the leads from this API to the exhausted content nurture campaign? Appreciate your help! 

Hi there - We have multiple Marketo forms on our website (on different pages) for various newsletter subscriptions and event sign-ups. I'm wondering if there is a way to configure Marketo so that a single email address can complete various webforms (that don't include any munchkins) at different times and have the appropriate custom fields updated in their Person Record tied to their email address? I believe that, as it's configured now, any form submission with the "Email Address" as a field, containing an address entered into that field that is associated with a Person Record already in the database, will simply disappear into the ether due to dedupe rules. I know that if these contact were already in our database, and we were emailing them directly via Marketo, they could click a CTA to go to a landing page with a Marketo form and submit updates to the appropriate fields thanks to munchkins. But when someone lands on a public-facing webpage, is there any way to have Market

Hi there, I'd like to know if its possible to stagger the number of exhausted leads that are sent new email content.  I have a program with 9 different streams (A - I). Everyone begins in stream A, and based on their engagement and info we know abut this person, they move into one of the steams B - I once they have come to the end of the content in stream A. When we add new content to Stream A, all exhausted leads receive this new content. However, we now have 30k+ exhausted leads and, due to issues with open rates, would like to stop Marketo from sending all 30k emails in one hit when we add new content. But rather stagger the sends over a period of time. Is there a solution to this?  

Hello,we have an issue with link tracking in Marketo when the URL is a token. It seems to be this:https://nation.marketo.com/t5/knowledgebase/tokenized-links-in-email-not-being-tracked/ta-p/299345Is there a way within Marketo, specifically in the 'Edit Script Token' section, to remove the , for example delete first 8 characters or search and delete https:// from the token?  What would the script look like?Thanks a lotSteffen  

Hello Interactive Webinars Maybe you have heard about it, or you saw an announcement, but you just didn’t have time the check it out. Whether you run many webinars or have never run any before, don’t ignore this new addition to Marketo Engage.  All Marketo Engage instances have this capability for at least 12 events with up to 500 participants! What is truly unique about Interactive Webinars (IW) is that it is built into Marketo and does not require integration setup, seamless access to interactions like questions and answers, surveys, polls, downloads, and participation. The native integration with Adobe Connect manages event creation, scheduling, registrations without the need to call webhooks, build in wait steps, and plucking data from custom objects. Let’s jump in and explore a little more.   What Are My License Details? No matter what license you have, you have at least 12 events with up to 500 participants and 6GB of storage, which resets on the anniversary date of yo

I have an odd thing happening in my Marketo instance (synced with Dynamics 365). Some of my contacts are showing their account field data, while others are not. All of these contacts are associated with accounts in Dynamics and all of the accounts and contacts have been synced to Marketo, there's just some that seem to have become 'detached' from their account. I need to know if this is expected behavior and why it is happening. Or if not, I will log a case with support. Here is an example of a contact that is correct and DOES show account data in the 'Company Info' tab:Here is an example that DOES NOT show the company info:Both of these contacts are definitely associated to accounts in Dynamics but for some reason the company info is missing on some records. Can anyone explain this behavior? Is it expected? We performed the sync recently and have been doing QA to ensure everything came over correctly. We also checked to make sure that the correct number of accounts

Get ready for an exciting event! Join us 3 current Adobe Champions for the Ireland MUG first EVER Belfast Meet Up on Thursday, 6th February 2025, at 5:00 PM (GMT) at Kainos, 4-6 Upper Crescent, Belfast BT7 1NT.   This event promises to be a fantastic opportunity to network, learn from industry experts and pick up some ADOBE SWAG! Get your questions ready for 3 current Adobe Champs: Katya Keesom, Zoe Forman and me as we welcome you with drinks and presentations on mastering Adobe Marketo's new email editor, insights from a Valentine's Day marketing mishap, and a preview of the 2025 Adobe Summit. Don't miss out on this chance to gain valuable knowledge and connect with fellow professionals. RSVP now and be part of this exciting experience! Drinks and canapés will be provided, courtesy of Kainos.Register here! https://mugs.marketo.com/events/details/marketo-ireland-mug-presents-ireland-mug-first-ever-belfast-...    Date and Time: Thursday, 6th F

Hi , Can anyone please help me by saying how to pull a report on landing pages to see the metrics visits and engaged by utms medium in marketo engage? Thanks !

We use a phone field to input phone number for our forms which has a SFDC sync, but there doesn't seem to be an easy way to validate the data. We've noticed people being able to put in 1 in the phone number or 123. Just looking to not allow people to put less than 8 numbers in the phone field (but could be more than 8), and only numbers. Is there a way to do this without Javascript? I've seen the instructions on masking but this seems to be only if you want it to be exact 8 not 8 or more.

I am having an issue with iOS rendering in Email on Acid. My text is overlapping. What is weird is that the same text blocks, with smaller text, are not having this issue. Anyone else ever have this, and if so how did you fix it? 

Using a Google Doc to document internal processes (or external product docs, if you’re really daring) has the big plus of familiarity.   Most everything else, IMO, is a minus  — which is why docs-focused platforms exist! But one minus you can at least work around is that images embedded in a Doc won’t auto-update, even if they were loaded from a remote URL.   That’s right, all 6 options here for Insert » Image result in a local copy of the image:   Even the promising By URL doesn’t work like an HTML <img src> where updates to the remote file are picked up on reload. Instead, it just copies the file into the document that one time. To pick up changes, you need to delete the image and Insert again.   But there’s a better way via a bit of Apps (Java)Script.   Here’s the key to making the code work. When you insert an image, also set its link to the image’s original URL. Here, I used Insert » By URL to grab the screenshot https://blog.teknkl.com/conte

If a lead receives an operational email today, would that prevent them from later receiving a non-operational email the same day? Communication limits state that only 1 email can be sent a day. I understand that operational emails bypass the communication limit, but what about counting against it?

Hi, I have a requirement for a Marketo form where the form fields should be visible based on segments.There are three segments (eg. seg1, seg2 and seg 3) and three form fields. Field1 should be visible to a set of people belonging to seg1 and so on. Can we implement this?  

We are working with multiple content syndication vendors who will be sending us leads via web api. I wanted to understand what would be the best way to capture these leads? I am doing a combination of 'Person is created' with the source to track new leads. My concern is if this will capture any existing leads that can come via the content syndication route? Any thoughts on how can I best capture all the leads via a smart campaign? Thanks again.  Thanks,Shweta.

Hi everyone,  We're looking into implementing BIMI, but there are a few questions and concerns regarding the process. I'd love to hear your thoughts or experiences.  1. Our IT team mentioned that either SPF or DKIM needs to align with the domain in the "From" header for BIMI to work, especially with Gmail enforcing this for bulk senders. My understanding is that DMARC alignment could be a requirement too. Has anyone dealt with this?  2. There's some concern about using a branded domain as primary domain, specifically around brand reputation and complexity. From what I've read, it's generally not recommended. Thoughts? Can anyone provide additional information? 3. From what I've gathered, Marketo doesn't support BIMI out of the box, but it's possible to configure (with an additional cost). If you've implemented BIMI through Marketo, was it worth the effort? Did you see any noticeable difference?  I'm trying to get a sense of whether the ROI i

Hi,I noticed Marketo has GET/POST endpoint to get access token, but both endpoints  accepting query parameters only, Is there any reason?<URL>/identity/oauth/token?client_id=<Client Id>&client_secret=<Client Secret>&grant_type=client_credentials clientid and secret are exposed to internet when pass them as query parameters, is there any better approach to prevent from exposing clientid and secret? Thanks,Babu

The hard part of email design is cross-client compatibility. Enhanced effects work in some web and mobile clients, but you need graceful degradation to HTML 3.2-era stuff, gotta have VML for Outlook desktop, etc.   Identifying email clients is easy-ish after a person opens an email, but what about before?   Wouldn’t it be nice to have some idea of how many people will be reading your emails in at least one Gmail client — in addition to those literally @gmail.com? A Smart List like this’d do it:   A similar list of people whose companies use Outlook 365, but who aren’t using personal @outlook.com addresses:   And a fun one, people whose domains don’t have MX records at all, so can’t receive mail[1] (i.e. partial/poor man’s email validation):   Let’s find out how to populate that Email Domain MX Records field.   Create Marketo fields I assume you already have a field Email Domain that holds a person’s email domain. If not, add it as an SFDC Formula: if(

Hi guys,  We have been leveraging the LinkedIn Match Audiences and LinkedIn Lead Gen integrations, which have significantly improved our marketing strategies. However, we have encountered a challenge that we're hoping someone in this amazing community can help us address. Our issue revolves around generating/populating specific fields values for known leads in our Marketo database through either the native LinkedIn-Marketo integration or a third-party one. We are interested in capturing fields related to the 'Marketo Social LinkedIn Profile URL' or any other LinkedIn-related fields that would enhance our personalized and targeted marketing efforts. Is it possible to achieve this through the native integration? We are also open to alternative solutions, whether it be through Marketo, LinkedIn, or a third-party tool. Your suggestions and insights into how we might be able to achieve this are highly appreciated.

Just wanted to check to see if I am setting this up right. I read a few things that made it seem like I did this correctly, but I am still unsure.  I am setting up new lifecycle segments and for our "Growth" segment, they need to have gone "live" in the last 90 days. Since the "Readiness" stage is based off of them going "live" within 45 days, the growth segment has to be set up between 45 days-90 days of going live.  Is using the in past before operator right for this? It doesn't seem to make sense to me!

We're using an engagement program for a weekly newsletter. Every week, a new email is dropped in the stream, activated, and scheduled to deactivate the date after the intended send. We would like to send this by recipient's time zone for our Americas audience.  The email cadence is every Tuesday at 11 AM recipient time zone. However, we can't drop the email and activate until earliest 6 PM on Monday - which is within the 25 hours recommended. Our question is - does it matter that we're activating the content within the 25 hours? Since this is only for our Americas region, technically that should be enough time. That 25 hours is really only important for the first cast right? If we don't touch the cadence anymore and just drop, activate, and deactivate email, we should be good? If anyone can pleas confirm, that would be greatly appreciated. If you could think of any other nuances (i.e. someone being added/unsubscribed within 25 hours of send, what if we forget to sch

Hi! Has anyone used the Facebook LEadGen out of the box marketo integration? I am finding that not all records are coming through to marketo. And when records to enter marketo, any field vlaue with spaces is coming back with underscores. Has any one dealt with, is there a solve out there? 

Hello, My team and I want to be notified when there is an alert that there has been a Report Subscription Failure.  When I try to subscribe to this type of notification only, it is not an option in the drop down of subscription values.  Are report subscription failures classified as under a specific notification type?  Can I subscribe to just Report Subscription Failure alerts?