Adobe Marketo Engage

Managing multiple email addresses within Marketo can be tricky, but it's a common challenge in many marketing automation strategies. Often, prospects or customers have alternate email addresses for different purposes (e.g., work and personal emails), and managing them accurately is essential to creating meaningful and personalized marketing experiences.   However, challenges arise when replacing the Primary Email Address with alternate emails, leading to record invalidation and unreliable reporting. To address these issues, we should develop a scalable solution to track, validate, and manage invalid email records efficiently. Common Challenges Invalid Lead Records: Marketo marks the entire lead record as invalid if any email hard bounces, making it difficult to pinpoint the exact cause. Lack of Email Tracking: No visibility into which specific email field caused the invalidation. Compromised Email Campaigns: Marketo’s standard email field is used when executing targeted camp

Hello, I am trying to increase the number of clients who are opted in to receive email communications from us (it is very low right now). I was wondering what people have done using Marketo to increase their opt ins. I'm wondering if there is a way to only prompt people who are not currently opted in to receiving our emails because I don't want to risk those who are opted in from opting out. One idea I had was to have a radial button appear on our form if the person is currently opted out prompting them to opt in so they don't miss product release updates.  Any ideas, strategies that have worked for you, or success stories you would be willing to share would be appreciated. Thanks in advance!

Friday Question # 3 (and I promise I'm done, I think 😋).   There have been rumblings of our CMO wanting to "get rid of Leads" and use Contact records for everything (something about wanting everything as the same entity for better lifecycle management/understanding/reporting - I'm not entirely sure of the rationale as it's not been described clearly).   I assumed that Marketo cannot create Contacts because of the necessity to connect it to an Account upon creation (and because I've always been under the impression that Leads are generally marketing-owned so MAPs follow that assumption) - however, I was wrong!   I though that one can sync a record from Marketo to MS Dynamics and choose to do so as a Lead or Contact only for people that already exist in the Marketo database and if Microsoft Type = Empty. I'm not sure why I never thought to revisit our Sync to Dynamics smart campaign, because it syncs them as a Lead and assigns them to our generic Marketin

Has anyone tried to use a background image? I can't seem to get it to work.

I've tried using Marketo Career Connect to post a gig at my company for a Marketo Operations Consultant, but haven't yet received job posting access.  I've reached out twice in the past 2 or 3 weeks, but nothing so far.   Is there another space in the Marketo community forums where I can post our Request for Proposal (RFP) for this?   Thank you!Megan

I am using one of the built in templates in Marketo for email design.When I test, Outlook hides the bottom border of the button design.How can I make it bulletproof for Outlook? <td style="border-collapse: collapse; word-break: break-word; -webkit-hyphens: none; -moz-hyphens: none; hyphens: none; -moz-border-radius: 3px; -webkit-border-radius: 3px; border-radius: 3px; -moz-background-clip: padding; -webkit-background-clip: padding-box; background-clip: padding-box;" align="left" bgcolor="${photoRButtonBackgroundColor}"><a class="primary-font button" href="${photoRLink}" target="_blank" style="border-left-style: solid;font-size: 14px;text-decoration: none;padding-top: 0.8em;padding-bottom: 0.8em;padding-left: 1.3em;padding-right: 1.3em;border-top-width:${photoRBorderSize};border-right-width:${photoRBorderSize};border-bottom-width:${photoRBorderSize};border-left-width:${photoRBorderSize};border-top-style: solid;border-right-style: solid;border-bottom-style: solid;color: #002f87

Happy Friday, Community!   It's been a while since I've asked a Friday question and today I have a few (will separate by post).    I never realized that my instance could use/had access to RCM and Success Path Analyzer (I checked it out thanks to the awesome Marketo & Mochas: 5 Marketo Features to Know in 2025 webinar), so I set up a revenue model this week and approved it for use with the analytics report.   Yesterday, I adjusted the reporting time frame in the Success Path Analyzer to "This Year" (I think it defaulted to All Time) and it's been "loading" ever since, whether I hit "refresh analyzer" from the setup tab or simply wait on the report page itself. With that in mind, I have two questions:   Is it normal for the analyzer to take so long to load? This is the first time using it so I thought it might take longer to run the first time, but this seems a little excessive given that I'm only running it for this year I have trigger campaigns

I have a Salesforce Custom object that holds data that I need to use in my segments. It doesn't appear that the "Has Object" filter is available for use in segments.  As a work around, I'm planning on setting up individual smart lists for the records that have each data value that I need, and then creating custom fields that will be updated based on who is in each of the smart list. Since there is also no "Was Changed" trigger for Salesforce Custom Objects, these will need to be run everynight instead of real-time.Once the data is in the custom field, then I can use that in the segments.  This seems like a really long walk to get to something that should be simple, so I just wanted to see if anyone had found a better way to do this. 

We have used emojis in the body of emails before, but today I am trying to add them and it is deleting them upon saving and sending. I am putting the code into the email like this: 🚗 and it shows in the preview, then when I send or save it disappears.   Also if I add it to the beginning of a string of text, Marketo deletes the block. Is this a bug?

Hello, I am trying to use the "Forward to a friend" function on an email.This email is using segmentation to update the translation depending on the country of the receiver.So to sum up I got one email and 20 versions managed by segmentation. When I am using the "F2F" function, the box open is in English (it could be good to customize it in different language) and the email that will be sent to the "friend" will be the default version of my email. Question 1: Is there a way that the F2F is able to send the version of the email in the language of the person who want to transfer it?If the guy received it in German, the F2F version should be sent in German.Question 2: How can we translate also the titles of the F2F popup? I found the blog from Sandford Whiteman with a customization solution. But I would need to make it dynamic.Thanks for your help. 

Question if I use Import List to update existing customers it seems that I cannot use the Marketo ID to update fields of the customers.I can only use the email address to update unique customers. However certain customers are imported without an email address so how can I use the Marketo ID to update the customer fields?

I am trying to figure out if there's an easy way to get inbox placement tool set up for every send in Marketo without having to make a seed list every time. What is the best way to use this tool?

Hello, We want to pre-fill boolean fields in a form and display them as radio buttons on a landing page. However, despite enabling "Form Pre-Fill" at the admin: landing page level and setting the specific field to "Pre-Fill: Enabled" in the form, the radio buttons are not being pre-checked with the stored values.Below is our test scenario: A boolean field (e.g., Subscribe_Newsletter) is set up as radio buttons. The radio button options are: Option 1: Display Value: "Agree", Stored Value: "true" Option 2: Display Value: "Disagree", Stored Value: "false" If the value of Subscribe_Newsletter is already stored as true in the Marketo database, we expect the "Agree" radio button to be pre-checked when the form loads. Is there a way to achieve this? We also tried adding a script to handle this, but it still doesn't work. I’ve read that boolean fields might not support Pre-Fill—could that be the issue?     Any guidance would be greatly appreciated.   This post was edited b

Could you please tell me how to set up a demographic scoring campaign. I have created a SC that schedules demographic campaigns to be scored weekly with the following criteria Example (The following are separate SCs created)・smart campaign AFilter criteria: x departments Flow: +10 for demographic score, +10 for lead scoresmart campaign BFilter criteria: department y Flow: +20 for demographic score, +20 for lead scoreSmart campaign CFilter condition: department z Flow: +30 for demographic score, +30 for lead score Since we have also set up a separate campaign for behavior score, we have included a setting to add to the lead score as well.However, with the above settings, the same score is added to each lead in the corresponding department each time.We did not use a trigger campaign because we wanted to use a badge campaign that would not overload the system, and we did not need to immediately take into account departmental changes. I thought about using the lead qual

We have a set of 3 Marketo webhooks which have been working fine since September 2024.The webhooks connect to a data service we screen some marketo records against.That data service has now required the installation of an SSL cert (provided by the service) on the server executing the webhooks.Marketo does not install certs on behalf of clients.As a result, we are currently stuck and unable to run the data screenings.Does anyone have a similar situation they have solved for?Any creative solutions, maybe?Possibly adding an integration layer/middleman server to handle the call to the data service? Just spit-balling at this point.Any help is greatly appreciated as we have limited resources and are at a standstill.

When we heard a client’s Marketo forms weren’t showing for users of AdBlock Plus, our first thought was they were embedding forms using the old marketo.com domain, which is blocked by privacy plugins.   But no, that wasn’t it: the forms were on Marketo LPs, not embeds, and they were using a proper LP domain. (Also, for the record, AdBlock Plus doesn’t care about marketo.com. Only Firefox Tracking Protection and equivalent plugins care about that.)   So what’s the deal? Well, here’s what you see in the console in Chrome:   Pretty standard, just means a 3rd-party plugin did the blocking. Looking at the AdBlock-injected console tab shows the deeper reason:   Now that’s interesting. See, the client is a media company, so naturally their B2B product is ad time. Their LP domain is https://ads.examplemedia.com, which fits the business.   Problem: AdBlock Plus, uBlock Origin, and other plugins use the EasyList crowdsourced database to determine what’s an ad. And th

Hi there,I'm Jiwon I'm wondering how to prevent already deleted leads from being re-created with Salesforce sync, as it is with the title.According to the privacy policy, marketo leads are deleted when customer reaches the destruction date. At this time, we do not delete sync leads within Salesforce.Once again, if there is a lead in Salesforce that is synced with a lead that has been deleted from Marketo, the lead remains in Salesforce. The problem is that if the lead records remaining in Salesforce are modified, the lead will be created in Marketo again.Deleted marketo reads are filled with [destruction date] and [destruction reason] fields.I want to prevent these two fields filled marketo leads from being generated again with Salesforce sync. I'd really appreciate it if you could tell me how. Thanks,Jiwon

It's 2025. Marketo is already through exciting upgrades — Dynamic Chat, Interactive Webinars and the upcoming Email Editor 2.0 with GenAI integrated into it. As we get ready let's revisit some classic features. General capability of Marketo   Audience Management: Handle large databases and run campaigns for specific segments. Campaign Building: Create unique funnels, nurture programs, and event-based campaigns. Content Creation: Build landing pages, emails, forms, and personalized experiences at scale. Automation: Set up auto-responses, workflows, and operational programs to save time. Data Flexibility: Easily upload data and connect with other platforms through integrations. Experimentation: Incorporate A/B testing, split sequences in nurture flows, and experiment with intricate workflows. Customization: Design workflows with unique logics to suit your goals 1 LIST UPLOAD Well begun is half done.   This is one of the key methods to acquire audience. The way l

All the great articles about implementing a custom sync rule in one location. Enjoy!First, what is a custom sync rule? A custom sync rule can be used to keep specific records from syncing with Marketo. For example, if you have a lot of records without an email address it is recommended not to have them sync to Marketo.   "Sync with Marketo" mysteries part 1 by Grégoire Michel "Sync with Marketo" mysteries part 2 by Grégoire Michel Greg's articles go in-depth about how the custom sync rule works.   Finally, here are my instructions for creating a custom sync rule in SFDC including step by step instructions.   Step 1 - Create the field for the Sync Rule in SFDC (Lead and Contact Object). Make sure you map the two fields together. Make the fields visible to Marketo. Check in Marketo to see if the field appears. The field in Marketo should be mapped to both the SFDC Lead and Contact Object fields. (Marketo Admin => Field Management)   SFDC Field Example = Sync with M

I have started playing around with the new email editor in Marketo and I love it so far, but was curious about column sizes. I was trying to figure out when using 2:2 columns if you can adjust the size manually. There are options, but I cannot see a way to resize one side, it seems pre-determined. Also when adding any type of padding around an image, it overlaps the other side. 

I'm wanting to set up a Win-Back lead nurture program, targeting closed/lost opportunities. I feel like it makes sense to set it up as a trigger campaign when the opportunity is updated to closed lost, but I'm wondering what the ideal time frame for this would be? Who else has experience setting up a nurture program to target closed/lost opportunities? Thanks!!

Hi, If a champion/challenger test is discarded is it possible to see the email performance using the email insights section?  I know once discarded your not able to see email A OR B performance using the email performance report with the was sent email filter = "name of email", test variant = a so I'm assuming if once discarded you cant see it the email performance report or in email insights either. I'm not able to check email insights myself as im running into some problems with it so any insights would be helpful. TIA 🙂 

CRM Synch Stats Dashboard   I’m happy to share a long-anticipated feature that be made available to our valued customer who use our Native Marketo CRM Synch Connector. It’s a new dashboard that provides key statistics on CRM synch data over a period of time.   Key Features This dashboard provides a host of key data points to Admins as noted below: See hourly synch volumes of all objects over the last hour. Details on the actual count of objects in the backlog with estimated backlog processing time. View the backlog the status and see which objects synch volume is normal or growing. Timestamp as to when the volume was established, and when the next fetch time will be. Ability to manually refresh the data to provide the most up to date view.         The Backlog Trend tab provides a graphical view of the synch volumes over the last 5 days.   Every object that is enabled for CRM Synch can be tracked within this dashboard. Backlog data is updated every