Adobe Marketo Engage

I'm trying to send an email campaign that includes a 10% holdout, and then splits the remaining 90% into two equal segments to receive the A/B versions of an email. What's the best way to do this in the smart campaign?Should it be set up like this? Step 1: Send EmailChoice 1: IF random sample is 10%, then do nothing [my holdout group]Choice 2: IF Random Sample is "45%" then Send Email ADefault Choice: Send Email Bor like this? Step 1: Send EmailChoice 1: IF random sample is 10%, then do nothing [my holdout group]Choice 2: IF Random Sample is "50%" then Send Email ADefault Choice: Send Email B

Connecting Marketo to Zapier allows you to unlock a world full of automation and integration capabilities. One way to do this is by sending a webhook from Marketo to Zapier containing information about an event or person and then using this to trigger a workflow to leverage all of the 3rd party integrations and automation tools that Zapier has which Marketo does not.   If you want to learn how to set up webhooks in Marketo, see different use cases, and how to troubleshoot issues then check out the Webhook Quick Start Guide.   In this blog post I will show you how to: Set up a Zap in Zapier to receive a webhook from Marketo Configure your webhook in Marketo to send to Zapier Request this webhook from the flow of a Marketo smart campaign   I will use the example of sending information from a form fill in Marketo to Zapier so that a Jira ticket can be created and populated using the form fill information and a Slack message sent to notify people of the ticket’s creat

Hey,we are trying to use a single Marketo Form on the website that presents multiple gated assets.  And we would like to pass a value on the form for which asset was downloaded. We are struggling to determine mechanism to pass that value - which specific asset is being downloaded. Each asset listed on this page has a "Learn more" button which is a java script code, based on which a pop-up with a centralized form opens.Any ideas? See the page mock up below: 

Welcome back to the Community Lens newsletter for April 2025! In this edition, catch the latest on-demand resources from Adobe Summit 2025, view our step-by-step guide on how to use the new email editor, and watch our product demo on the recently launched Adobe Express integration! Lastly, don't miss the several blogs published by our Adobe and Community experts, which cover topics on the classic features in Marketo Engage, backfilling acquisition programs, and Marketo Champion's take on the Adobe Identity Migration!    Highlights   [Adobe Summit 2025] Marketo Engage Recap: A wealth of new product information was shared by the Marketo product team at Summit this year. For a list of the top sessions available on-demand, make sure you check out our recap thread! Step by Step Tutorial: Try the New AI-Powered Email Editor in Adobe Marketo Engage: Read this in-depth tutorial if you are curious about how you can spin up personalized emails quickly and perfect them for your B2

Hi Team , I am willing to create an A/B testing setup for our batch and blast email sends through a smart campaign. We use a smart campaign because we send 4-5 emails each month as part of a monthly campaign setup. I researched several blogs and posts, which suggested that A/B testing for batch and blast can only be done through the options in the email program setup tab, as shown below. I also discovered a champion/challenger approach, which is only applicable in engagement programs or for triggers. I would like to know if we can implement A/B testing for our batch and blast emails using the individual smart campaigns we utilize for our monthly sends. Looking forward to some option if they are available to leverage within the smart campaign for us to leverage and some documents if you could share which will guide us in the correct direction Regards,Akshat

Hi - not sure if this is possible, but I'd like to have a mailto link open up from a landing page and have that link populate the send to email address from the {{lead.Lead Owner Email Address}}.  Basically the call to action is contact your rep, and by clicking the link it opens an email addressed to the record owner.  Is this possible?

Hey all,We have some programs like Lead Generation or New Debit Card Ordered that are sort of evergreen ones that someone could go through more than once.I'm looking for recommendations on how to best set this up in order to potentially keep some sort of Program Status tracking in place while still allowing the Lead to go through the flow?I understand that the Lead cannot go backwards in a Program Status Step, but is there a way to allow for someone to go through Step 1, Step 2, Step 3 and then still start from Step 1 if they qualify without removing them from the program completely?The only other thing I can think of is creating Static Lists and assigning the Lead to those lists when they hit each Status and then removing them from the Program - but this doesn't really allow for quick at-a-glance views of Program Success. 

HiI'm very new to velocity scripting and I'm looking for some help. Here is my use case:Our customers often want to know what the carbon footprint of our products will be for their particular project. We have a carbon calculator which will do the calculation for them and offer alternative. We offer to send them the data by email.They may request more than one set of data at different times.The email should trigger when the customer fills out the form with their name email company etc.The velocity script will need to target the most recently added custom object for any given customer record and display all the targeted fields in the custom object in a table. The html part is no problem, but the script part is. I've read some of the developer docs, but I can't see the wood for the trees... Any help would be gratefully received.Thanks  

Hello everyone,I’m looking for an event management app that can easily integrate with Marketo so I can have all the leads from my in-person events and trade show-style events directly in Marketo once they are registered.Does anyone know of an app with a user-friendly and customizable interface?The ones I have found so far are:EventLeafCventAttendeaseHas anyone tried them? Do you have any suggestions?Traduce a español

Marketo Engage and AEM Assets (Adobe’s own DAM) do not natively integrate.Not gracefully. Not meaningfully. Not in any way that reflects a “unified ecosystem.” And this isn’t a hot take—it’s an old one. This gap has been flagged by marketing ops folks for years. We’ve been asking. We’ve been waiting. We’ve been duct taping together workarounds while Adobe keeps marketing some dreamy vision of connected content and campaigns. Let me break it down:I can’t browse AEM Assets from inside Marketo.I can’t sync the latest version of an asset into my email or landing page automatically.I can’t apply consistent tagging or usage governance across both systems.I can, however, manually download an asset from AEM, upload it to Marketo, forget which version I used, and silently scream into the void.Meanwhile, Adobe owns both platforms. So what’s the hold-up? Meanwhile, teams rely on manual downloads and uploads, which increases the risk of versioning issues and makes it harder to enfor

Hello community, Facing an issue with velocity script, the url variable is not populating correctly & the output is "${url}".If https:// is included in the baseUrl variable, it works, and the URL is populated correctly, but the click link tracking is lost in the activity log.What could be the issue here & how can it be fixed without losing the click-link tracking? #set($utm_source="Nurture") #set($utm_content="WXDWW") #set($utm_term="20AQR") #set($utm_id = "utm_id=NewsletterENThink") #set($baseUrl = "www.abc.com/account/reg/us-en/signup?utm_source=$utm_source&utm_content=$utm_content&utm_term=$utm_term") #set($url =$baseUrl+"&" + $utm_id) <a style="border-collapse: collapse; mso-line-height-rule: exactly; text-decoration: none; color: hashtag#0f62fe;" href="https://${url}" target="_blank" rel="noopener"> Subscribe now </a> 

We keep doing the normal things to try to keep our database clean (nearly all marketable contacts and getting non-marketable out when possible), but we keep growing and going over our limits. The problem is - when I'm doing a search of using the parameters below, it shows we've got plenty we could either remove or remarket. But - are my parameters even any good?1. Person was Created - on or before (2 years ago)- AND-2. Microsoft Type is not (Lead; Contact) - AND-3. Not Had Interesting Moment - Type is empty, Date of Activity in past 2 years- AND - 4. Not Was Sent Email- Email is any, Date of activity in past 2 years-AND-5. Not Campaign was Executed- Executed Campaign is any; date of activity in past 2 years

We offer free samples of our products to customers. I am looking to move the sending of our samples order confirmation email to Marketo (it currently sends from our CMS). What is the best method of getting the required data into Marketo to add (probably via tokens) onto the email. We need to include the name and company of the person requesting the samples, any alternative (delivery) contact name and address (these may or may not be different to the person making the request, and the samples ordered. We might want to utilise the products requested at a later time to trigger other campaigns or add to a nurture stream.I hope that all makes sense, any advice gratefully received.

Early February Adobe brought the new Email Designer to Marketo. The UI of this new designer is a much welcomed improvement to what we have been used to. There are lots of things in there to be enthusiastic about. The way fragments can be stored as independent ‘modules’ for re-use and the high level of flexibility in being able to lock content are already great features. Not to even start about the fact you can create your own templates without much in terms of html experience. Yet, there are questions to be answered with the current release.   So, what is available right now? In Marketo instances that have migrated to the new Adobe IMS, any user can be granted access to the new Email Designer. With that access, you can create and edit both email templates and emails using the new UI. You can do this inside Design Studio, in a separate folder from where your existing emails and templates live. You can also create emails using the new Email Designer inside Email Programs. In the ne

We’re building out an account-based referral program for a client. The program lets people invite colleagues to in-person events. It’s like “Forward to Friend” on PEDs.   An email preview needs to accompany the referral form, and rather than the huge time suck of manually creating thumbnail images, we realized the standard “View as Web Page” (VAWP) would be perfect if we could get it into an <iframe>: Turned out to be net-easy — though, as with many such projects, 10% harder than you might think!   Set up the HTML and CSS First, the <iframe> and some critical styles and attributes: <style> iframe#emailWebView { pointer-events: none; user-select: none; } </style> <iframe id="emailWebView" scrolling="no" tabindex="-1"></iframe> The HTML attributes scrolling and tabindex, together with those two CSS “event neutralizing” styles, make the <iframe> behave like a static image so it can’t be accidentally clicked or selected.*   Se

We are in the process of working on a prospect journey and are looking to use Marketo as our main omni-channel hub (where Marketo campaigns will be triggering other channels, ie. a marketo campaign that can trigger a social linked-in post to deploy with a 2 day wait step). I know that Marketing Cloud has this feature in their journeys to deploy social, probably through API's, but am looking to do this through Marketo. We have Sprout that we use for LinkedIn, Facebook, Instagram posts. Essentially, we are not looking for multiple channels to trigger at the same time but one flow that goes from email to linkedin post or message then another email then another channel. We are not looking to push a list of records from Marketo to social, like I am familiar with that Marketo can do. I am looking to trigger from a Marketo flow step multiple external channels (LinkedIn, Facebook, Instagram) to deploy pre-constructed posts that are congruent to the Marketo emails we are sending for this campai

Demandbase suggests a 1:1 orchestration-to-Marketo program mapping. However, our high volume of orchestrations makes this approach challenging to manage, especially with frequent additions. We'd prefer to consolidate these into single programs based on business units. Currently, we use smart campaigns for Acquisition Programs, Form Fills, and MQLs. We're looking for best practices from others who have integrated Demandbase and Marketo. Specifically, we'd like to know how you manage a large number of orchestrations and what data you prioritize tracking.

Hi, I created a Success Path Analyzer report about two hours ago, but it is still stuck loading. I’ve tried using a different browser, incognito mode, and clearing the cache, but the issue persists. This is just a test, so there are only a few leads within the RCM.Does it typically take a few hours to become available after creation, or could this be an issue with my Marketo instance? Thanks for your help!

Hi,Does Marketo provide notification when a record has reached its communication limit? If not, is there any way to find out records that have reached communication limits? Also, what is the use of the block non-operational emails checkbox, in the enable communication limits setup? If we set it to "No", will setting the per day/per week limits help?

Missed Adobe Summit 2025? No worries! In our recent hands-on lab, marketers explored the new email designer in Adobe Marketo Engage, powered by AI and the Content Accelerator. This tutorial will guide you through the same steps to create modern, personalized emails quickly, perfect for engaging B2B audiences. We’ll take on the role of email marketers at Bodea Inc. Let’s get started with this quick, step-by-step guide!   What You’ll Need Access to Adobe Marketo Engage (log in via your Adobe Experience Cloud account). A goal: We’ll create a promotional email and a thank-you email for Bodea Inc.’s event platform.   Step 1: Create an Email Template Let’s create a new email template using the new email designer. Navigate to Email Templates [New]: In Marketo Engage, go to Design Studio > Email Templates [New] and click "Create New" button. Select an OOTB Template: After you give it a name “Bodea-Email-Template”, add a description like “Bodea Inc email template” and click “C

This blog post aims to demystify the “Person is Pushed to Marketo” trigger and clear up what it is, why you might want to use it, and show you how to use this trigger.     Explanation   A lot of people incorrectly assume that the “Person is Pushed to Marketo” trigger will fire when a lead syncs from your CRM to Marketo. This is NOT the case. The “Person is Pushed to Marketo” trigger and “Person was Pushed to Marketo” filter will ONLY run when the Push Lead to Marketo API call is made.   As shown in the API docs the “Push Lead to Marketo” API request can be used to upsert a lead i.e. create a new lead or update an existing lead, with field values specified in the body of the request. This API request can be used for lead capture events e.g. when you have a non-Marketo form you can send the lead information to Marketo using this request.   Body of the “Push Lead to Marketo” API request The “programName” and “input” parameters must be specified in

California’s CCPA and CCRA require opt-in to share or sell personal data, so make sure you offer that setting alongside your existing cookie options. If you happen to use OneTrust, here’s how that looks:   That’ll store the setting in OneTrust’s internal database and in their local cookie, but how do you push it to Marketo when the visitor becomes known?   It’s undocumented but turns out to be really simple.   First pass: Decode the cookie as if it’s a query string The OneTrust cookie is called OptanonConsent. It has a predictable, standard encoding: exactly like a URL query string or application/x-www-form-urlencoded request.   Here’s an example OptanonConsent cookie value (yes, the whole thing is the value of a single cookie): isGpcEnabled=0&datestamp=Sat+Jan+13+2024+20%3A24%3A04+GMT-0500+(Eastern+Standard+Time)&version=202308.1.0&browserGpcFlag=0&isIABGlobal=false&hosts=&consentId=5c7582be-217